#34 Why You’re Stuck in Business (It’s Not Strategy) with Marina Dooley

Entrepreneur mindset, business growth, how to get clients, money mindset, scaling a business, Marina Dooley shares how she turned layoffs into multiple businesses and helps entrepreneurs break through.

In this episode of Based Business, Marina Dooley shares how she went from multiple layoffs in the mortgage industry to building Green Edge CFO and Marina Dooley Advisory—and helping other entrepreneurs do the same.

After nearly a year without work, Marina learned bookkeeping to support her husband’s business, got certified, and launched her own firm. What started as survival turned into a scalable business—and eventually a thriving entrepreneur accountability community.

Her biggest insight?

👉 Most entrepreneurs don’t fail because of strategy…
they fail because of mindset, money beliefs, and lack of execution support

💡 In this episode, you’ll learn:
How to rebuild after layoffs and start a business from scratch
Why trust and connection are the foundation of growth
The difference between having a plan vs. actually executing
How Marina built a community from a single post
The “rule of 100” for consistent lead generation
How to get clients using direct outreach and content
Why delegation is the key to scaling
How to break through income ceilings and limiting beliefs

🚀 Who this is for:
Entrepreneurs stuck at the same level
Service business owners trying to get clients
Anyone struggling with mindset, confidence, or execution
Founders looking to scale beyond themselves

🔗 Connect with Marina: 
https://www.instagram.com/marinadooley20/
https://greenedgecfo.com

Green Edge CFO
Marina Dooley Advisory

⏱️ Timestamps
00:00 Trust And Connection
00:13 Meet Marina Dooley
01:21 Mortgage Layoffs To Bookkeeping
04:20 Accountability Group Origins
07:04 Turning Community Into Advisory
09:25 Money Beliefs And Mindset
18:09 Fear And Success Stories
24:32 Business Ecosystems That Feed
32:23 Lead Gen Rule Of 100
36:40 Direct Mail And Being Seen
43:46 Content Volume And Consistency
48:04 Delegation And Hiring Help
50:13 Hiring Help to Scale
50:30 Breaking the Solo Trap
51:04 First Hire Virtual Assistant
52:06 Tax Season Wake Up Call
54:03 Perfectionism and Delegation
55:03 Defining Your Superpower
59:33 Confidence Mantras and Beliefs
01:02:43 Morning Routine for Clarity
01:08:20 Sleep Science and Recovery
01:13:09 Goals Purpose and Impact
01:21:03 Reverse Engineering Revenue Targets
01:26:00 Fractional CFO Explained
01:30:51 Course Idea Lead Magnet
01:35:50 Overcoming Fear to Start
01:37:24 Connect and Closing Thoughts

Transcript

0:00

I've said it before, and I'll say it again. Trust is the defacto currency of the world. And what better way to build trust than having the superpower of being able to talk to somebody, put 'em at ease and connect with them on a genuine level? I'm here today with Marina. Marina. Tell us a little bit about yourself, who you are, what you do. Um, well, I'm Marina Dooley. Um, I, right now I currently run two businesses. Um, one is Green Edge, CFO, the other is Marina Dooley Advisory. Fun fact, I used to cheat off Marina in like ninth grade math. It's true. We learned this. So on the plus side, that works really well for my accounting side of things. Um, definitely know what I'm doing math wise. Right on. Uh, so I like to ask about the entrepreneur, your background, right? Mm-hmm. Because it's, it's a unique path. That takes someone down the road of entrepreneurship typically. Right? It's not ever the same for two individuals. Right. So I like to kind of capture your story if we can, so that a listener could, could listen in and say, wow, that's actually kinda like me, or I can relate to that, that path and that story. So tell us, what were you doing before you started Green Edge and maybe what brought you down that road to starting your own company? It's actually kind of a crazy story and one that I feel like definitely takes you in, like seeing where I am now versus where I was like you could see how everything lined up to where this is definitely where I'm supposed to be. Mm-hmm. Um, I was working in mortgage, I had been working in mortgage on and off since, since I was 19. So really the year after we graduated, I'd been working in mortgage. Um, I had done a few different positions within the mortgage industry and. It's super volatile. And it was the third time I'd lost my job in mortgage. So I'd been laid off once a company closed, like we got a call. Oh wow. Sunday, don't come into work tomorrow. The business closed. Geez. And um, then I worked at another mortgage company, moved to another mortgage company and then um, that one got bought out and they're like, sorry, we don't have a position with you with the merge. It's like, alright. So I had been not working, I'd been looking for work for almost a year, so I'd been out of the job for almost a year and my husband had been building a business and I'd been helping him with his business and he hates doing books and he hates all of that. He's like, well, I also hate doing books. Right. He's like, how would you feel about learning this? I was like, well, don't have a job. Nothing else to do. So Sure, yeah. I can learn this sounds like right up my alley of something I can do. Um, and so started taking some courses and getting certified so that I actually knew what I was doing. Mm-hmm. And not just winging it. Um, and realized that I really liked it and I was like, oh, this, this could work for me. Mm-hmm. And, um, after I got certified, decided to launch my own business and do it for more than just him and, you know, start doing more people's books. Yeah. Um, and as I got into that, it started popping up all over my Facebook about cannabis specific and so I decided to get certified in that specific so I could specialize. Um, and then within, sorry. Uh, within doing all of that and doing books, I had. Built up a group of fellow bookkeepers who had gone through the same programs that I had trying to launch their businesses, and a lot of them were struggling and didn't have maybe the mo motivation or the know-how or the mindset to really dive in and make their businesses something, you know, they're all kind of stuck in the, Hey, I've launched my business. I have no clients. I don't know how to get clients. I don't know if I can do this. And so I started like an accountability group to help all those people move forward in their businesses. Can I derail you and ask about that real quick? Yeah. Okay. So I've, I've spoken in Marina's group before we mm-hmm. Uh, did a Zoom call. I get on there and I'm blown away. You've got dozens of people that were live on the call and more people in the group that, you know, weren't on the call. How did you build that community? I put out a post that said I am looking for two to three like-minded people who wanna be accountability partners to help me stay on track. Mm-hmm. Because I had been reading some business books, um, and it said, you know, find two or three people, like one of the homework assignments at the end of the chapter was to find two or three people to basically mastermind with and help build up your business. To help you. Yeah. So I put out a, just a single post in the group that we are in for us who are being certified. Um, and it blew up. I had so many people like, oh, I need something like this. I want something like this. I wanna do this. Do you still have room? So I ended up making a group and it just filled up and everybody just, just shows the gap. Yeah. From that mentorship, that program to what people were actually needing. Mm-hmm. It really broke down the difference between having the steps and the systems and the. Process of what you're supposed to do to launch a business versus having the mindset and the support to actually get there. Yeah. Okay. So you've touched on something really big here, and I don't know if you've identified it yourself, but you identified the gap maybe without knowing you, were approaching the identifying the gap. The biggest, I think, hurdle for entrepreneurs to overcome in their first initial steps is identifying the gap that they can operate in, right? In a way that's going to be helpful to others and provide value. Because at the end of the day, if you're not doing that, your business will just fall flat. Right. Okay. So you make this post. Yes. Post blows up. Yes. You got all these people that want to connect with you. Now what's the next step in building that business? Um, well I started that group and then, um, started hosting weekly calls for us to come together, talk about our goals. Um, I always start off the meeting now talking about what our wins were for the week, so everybody gets that. That is the best practice. I love that. Yeah. That little dose of kind of dopamine of, oh, look what so and so accomplished this week, or, look what I accomplished this week. Um, and then, we'll, we dive into goals and I usually have some kind of snippet to help set the tone for the next week and help them mm-hmm. With either a mantra or something to help them through the next week to help with their goals. And then, yeah, from there I just, I realized how much I love it, and it got pointed out how much I talk about it, and it's like, okay, a passion there you're way, you're way happier working in this space. Then you are doing the certain tac the certain tasks with your other business. So why don't you do something with this? It's like, well, I think I should do something with this. I kind of wanna do something with this. Mm-hmm. Um, yeah. So I decided I was gonna do it. And was that kind of then the first step into like the Marina Doley advisory? Yeah, so I, I mean, I have been working with this, this group of people for probably, I think we're almost at 10 months. Sweet. That I've been working with them. And so it's really brought out kind of what works, what's not working, where the struggles are, and how similar they are for everybody. Okay. It's like, okay, this is something that needs to happen. Well, and if you're, if you've got that experience now with that many people, I would assume, you know, next steps is you grab a couple video testimonials. Yeah. You put those on a video sales letter page, something like that. Um, I mean, there's a couple different ways you could go with that. Sorry. And I, I'm just, I'm in a brain dump because mm-hmm. I love to think about the models here. Uh, on the one hand I'm like, well, you immediately, you have an opportunity to just start like a paid community. Yeah. And that's monthly recurring revenue. I mean, that's, that's all monthly recurring revenue. It's great. Um, on the other hand, you also can use the community as like the free space to get people in to cultivate those relationships and then upsell them the higher ticket coaching or consulting offers. Right. And that's kind of what I was more thinking is that mm-hmm. Area, because I know so many of these people that I have been working with, you know, they paid into a program. They already thought they weren't gonna have the mentorship. Yeah. And that's the part that fell flat. Sure. They have, you know, videos and the process and these are the steps you need to take and this is how you market and this is how you do this. Yeah. But a lot of people just need the handholding. Right. And that's where a lot of these people fell, is they just, they're like, okay, I'm doing the steps, but you know, I'm stuck. Yeah. Where am I? And we've dove a lot into the mindset around that, and it's really funny, the difference between your con, your conscious mind and your subconscious mind mm-hmm. And how it works. Um, like when I first started with the group, a lot of them, you know, you'd ask, well, what are your feelings about money? They're, you know, the, well, money's the root of all evil. Or every rich person I know is a jerk. Yeah. Or it's like, okay, what are your goals for your business? Well, I wanna build, like, you know, a $500,000 business. Okay. Do people who make, how do you feel about people who make that kind of money? Well, they're jerks. So you wanna be a jerk. How do you expect to get there? Yeah. And, and you know, it's kind of that, that break where you don't realize that's what you think. Mm-hmm. Because I feel like a lot of people don't even realize that's how they're thought. You know, the whole, well, money's the root of all evil. Yeah. Or money doesn't grow on trees or, you know, it's all of that. It's curious. Like I, um, I did an episode with a, uh, Jessica Cunningham and Jessica Cunningham is the founder of Belief Coding. Mm-hmm. Really cool concepts of programming your subconscious mind. Treats it like a computer. I mean, it really resonated with me. Really cool. Uh, she identified in like the first, I don't know, 30 minutes of talking to me that I had had all of these maybe childhood associated misconceptions or misgivings around money and. I mean, before she even actually ever knew me, she was able to identify like, okay, uh, I bet you had a lot of struggles and tried to self-sabotage when you started making money. And I'm like, oh my gosh. Yeah, I did. How did you know? Um, and it's curious how we've been conditioned over time, right? And, and everyone has from their upbringing, through their childhood, through their environments, through how they're operating in their businesses, uh, to reinforce some of these patterns, stereotypes, thoughts, and until you actually identify them, you can't reprogram or work around. So it's curious. I like what you're doing here, where you're bringing those subconscious thoughts and, and misconceptions to the conscious mind mm-hmm. To then combat them directly and help somebody actually in the process of growth. Right. I feel like. I feel like that's where all the business owners hit their ceiling. They'll, they'll get to a point where it starts to encroach on that subconscious negative belief. Yeah. And that's where they start self-sabotaging or not pushing anymore. Or because they've hit this wall and they think, oh, it's because I'm too busy or I just can't take on anymore. When really they won't. Or they're doing whatever it is to self-sabotage to keep them from going further because that's when the thought process changes of who they are. Yeah. Or who they're becoming. They don't see it as a positive.'cause deep down they see it as a negative. So they stay there and then they wonder why they're stuck. So I try to bring that up in the beginning so it can be identified and worked towards mm-hmm. And corrected while implementing the new systems and the new processes. So it's all happening at once so that it just flows. I like how the group best word got, I like how the group supports that too. I mean, when I think back on my own story, right. Uh, I've shared it many times. I essentially worked for free for three years mm-hmm. And just reinvested everything back into the business, trying to figure out how to make it grow. But it was that, like year three to year four, um, I think we did like one and a half million dollars in sales. Mm-hmm. And I think that year I made $280,000 or something like that was my, my take home. And I was thinking to myself, I'm like, this is more money than I ever thought was possible. This is more than like anyone in my family's ever made. Um, I started to feel guilty, started to, and not that this is a bad thing or anything like that, but I started to do a lot more with charity and, and trying to give back to the community. Right. I realized in those efforts, like, um, doing some charity work Right. I was coaching little league football. Mm-hmm. But I would coach people's kids that were more successful than me. And that had bigger businesses or were making more money and it was that proximity to someone else at a higher level and my ability to see them and how like money didn't make these people bad people. Right. Money helped these people do a lot more good in the world. It was that proximity through those associations that helped me continue to grow and recognize I could keep earning more money, I could keep growing the business. The group does the same thing. Mm-hmm. When you shatter those beliefs for one or two people and they can continue to elevate, other people in the group can see that elevation. Right. That's a a motivational, inspirational type thing for them. Right. I mean, especially when you have everybody at different stages, you know, you have the people who came in, you know, busted out their business. Mm-hmm. Started getting success right away, and you have the people who have been struggling seeing that happen. They're like, well, how did that happen? It's okay. Let's break it down. Yeah. We look at the beliefs and the process and you always see there's always a connection. Those who are struggling and not getting very far are the ones who have those beliefs. Mm-hmm. That money was bad or they're not worthy of it, or Yeah. Something like that. Or the belief. There's always a mindset at the root. It's something, especially with women, I've noticed it's a lot of the, well, I can't run a big successful business. I've gotta be a mom. Like, I can't do both. Why can't you do both? Yeah. There's like no limit on the human. You can do the, the, the craziness here is human potential. Mm-hmm. And so many people sleep on it of like what you are actually capable of as an individual. If you just take the time to train your body, train your mind condition, your habits, your discipline, and just take action. Like if you just keep taking action, right. You keep learning how to do it better. You will win. Right. Well, and that's the, it's so crazy to think about like, how many times have you heard somebody say, well, you can be happy or you can make money. Yeah. I hate that. I hate it. I hear that all the time. Right. But that's the mindset that's in our, in our world, you know? And you hear people talk all the time about, it's one or the other. You, you can't have both. Or you'll hear people talk about how to, this podcast is evidence that that is not true. Look at what I got on sale. Look, I got these new shoes and I got 'em on sale for five bucks. But you can't brag about the $500 pairs of shoes you just bought because that's rude. Hmm. Why is that rude? But talking about buying shoes for $5 is okay. I will brag about those NATO custom painted Nikes all day. All Bart, throw a clip of those up here on the podcast. But you know what I mean. I think it's just the social standard. That having money isn't okay and then it makes you a bad person. And so I think because of that, it just has brought down so many people, and that's where the building has to start. And that's where I start the building in my program. Yeah. Is on that mindset of, let's break this down, let's break it apart, let's build you up while we're doing this. Let's identify where you're going and what you're doing. You know, all the, the business side of your avatar and your systems and all that, that, that mindset is my favorite piece. I think it's the most important piece too. Like, like we, I was just saying that's the root of all of the problems. If you can overcome your limiting mindsets, you can do pretty much anything or you can find a way to accomplish pretty much anything. I'm curious. I, I wonder why, maybe a question for the comment section. There you go. I'm, I wonder why so many people have. This stigma around money, people that have money, like who hurt you? I wonder if it's just predicated on victim mentality where it's just easier to say, you know, we're, we are being, um, we're being manipulated, taken it's fault. Take advantage of It's not my fault. Yeah. It's not my fault. If you don't take ownership of your responsibilities and your own outcomes, then you can just blame rich people for all your problems. Right. You know, it was cur, it was curious. I, um, I ran for city council last year. Yeah. Won in a landslide. Uh, I got 64% of the votes and had the most votes of any city council person ever elected in that city. Wow. So really cool. Yeah. I got attacked on a weekly basis about like I, 98% of my campaign was self-funded. Yeah, I got attacked for funding my own campaign. Now I was fundraising in the community, right? But I wasn't accepting money from special interest groups. I didn't take it from developers. Like I just self-funded when I needed to self-fund. My opponents use that against me as like, he's, he's just buying elections. He's evil. Uh, I'm like, what the heck, man? Right. I'm not being bought and paid for by somebody else. Right. I'm investing in the future of the community. Like that's how I view those kind of things. But that's not how the majority of people, I don't think, view those things and, and I don't understand it. I think it just, you know, it comes from it. It all comes from fear. It's all based and rooted in fear. I think it comes down to, you know, the grandparents that went through the Great Depression. Oh, for sure. And everybody just talked about the lack. Um, I think what doesn't really get explained. Is Yes, there was the Great Depression. Yes. So many were outta work. And yes, it was devastating, but the percentage of those who weren't affected was much higher. Yeah. Curious Indeed. Yeah. We talk about fear a lot on the show. Yeah. I, I think my, just simply put my greatest message, if I could share my message with everybody in the world. So you have to find a way to overcome fear. Mm-hmm. Because fear is what really is limiting you ultimately. Right. It's what prevents you from taking action because you're afraid of being judged. It's what preventing you from learning new things because you're afraid of what the responsibility's gonna be when you learn those things. I mean, it, it's curious. I was on a, okay, sorry. I'm going down a rabbit hole. That's okay. And it's totally unrelated, but it's just for fun. That, okay, go for it. Uh, I have a coach. Her name's Mandy. Uh, Mandy is a personality character type coach. Okay. So she's like, she used to be a Tony Robbins coach and like, um, master, I mean, the way she helps me the most, sorry, I'm rambling now. The way she helps me the most is she teaches me how to use my personality, my inherent character traits and characteristics to build better relationships, to have better connections with people, to, you know, provide my products and services at a higher level and help others. And that's been super valuable for me in every aspect of my life. So I recommend you get a coach if you don't have a coach, because that stuff helps. Now, I was talking to her about fear on our last call and she said, you know, ultimately ev, the root fear that everyone faces is the fear of death. Mm-hmm. And I'm like, Mandy, I don't know if I agree with that. She's like, what do you mean everybody? Like, that's what if, if you just keep asking yourself why, why, why, when you ask fear, like it always boils down to death. I'm like, it doesn't boil down to death for me. Nope, me neither. I'm not afraid of dying at all. She's like, what do you mean? I'm like, if you've prepared yourself, you are, you've, you've got preparations in place for your family, right? You've done what you, then this applies to all fears. If you've done what you can do, right, to prepare to mitigate risk and handle what you can handle, control what you can control. If it's outside of that, don't worry about it. Right. There's no point in worrying about it. There's no logic in worrying about it. Easier said than done, but it's true. Maybe, maybe that's like my flavor of autism. Maybe that's your superpower. Yeah. Well, and, and I, I, I had the thought, you know, maybe it stems from the military, right? Like, yeah. Uh, I joined the army right outta high school. That was my, like escape from poverty. Um, deployed to Afghanistan. I turned 21 in Afghanistan, so like young man combat zone. I had to just cope with the fact that I could die any day Right. For that whole year. And so I'm like, that just has never phased me since then because I train my mind, I train my body. I, you know, invested in the future of my family. So like, if something happens to me, I've done what I can do. I can't worry about anything else. I don't know. So really when I get down to the root, the fear of dying, man, we've really gotten down the rabbit hole. I boil it down a step further and it's, I'm not afraid of dying. I'm afraid of leaving my kids fatherless. Right. That's the, the, that's the fear underneath that. Mm-hmm. And really then it's not because I'm afraid I haven't, you know, done a good job of providing for their futures or anything like that. It's. I recognize there's not gonna have you, the outcomes are worse for kids who grow up without a father. Right. Maybe. Maybe we're the weirdos in that capacity if we're not. Maybe that's where my fear goes to. It's like, okay, like my husband loves to go snowmobiling and I'm the biggest chicken in the world for no reason. I'm terrified. And I go super slow and he is like, just hit the gas and you'll come out of it just fine. It's like, I can't, I'm so scared and you know, all that good fun stuff. But it's funny 'cause what runs through my head is like, Hey, if I die, my kids aren't gonna have a mom. Hmm. We're on flat ground here. Yeah, there's There's no dying. Nothing's gonna happen. Curious. It's curious.'cause that's where I go too. Maybe it's a parent thing. It's a parent thing. Okay. Back on track. Back on track. We gotta get back on track. So we kind of talked about the start now of, yeah. MDA. Yes. That's what led me there, which is, you know, leads all the way back. That's crazy. I actually really like just Mortgage World. You're doing something that I try to teach people how to do. Um, and that's, you've built businesses that support each other. Yes. Right? Like you started this group for the bookkeeping aspect. Yes. For accountability with Green Edge. Mm-hmm. You realize there's a gap in the mentorship and there's mindset problems in that community. How do you solve that? Boom, MDA. Mm-hmm. The beauty here is that both of those groups will continue to feed each other clients. Yes. A model you should totally rip off by the way. I'm doing it too. So here's what I do. Uh, I've got my coaching consulting business. Mm-hmm. I've got this podcast studio. Yes. The podcast studio fuels the coaching and consulting business because these people come in here and then they like, well what's Parker? I wonder what Parker's doing. The people that are in the coaching and consulting business, uh, see how the content, like we teach the authority engine, things like that, they see how that works. They're like, okay, I know I need to get into the podcasting, or I need a, the studio to handle my social media management, the clipping, whatever. So then it feeds more clients over here. But you build essentially these businesses that support each other, and then you never have a single point of failure when it comes to your lead generation or your revenue stream, like they go hand in hand. Mm-hmm. So I would challenge you this, if you have a business right now, for example, if maybe you do, um, like mortgages, how do you support your lead flow and your, uh, pipeline in mortgages? You could just as off the dome set up events or a group that teaches about the mortgage process and home buying. That brings in attention and leads and that those leads feed then your mortgage business. Mm-hmm. So a really cool concept and a model that I think people should emulate. You set up your business, you look for the gap. You fill the gap with another business or another revenue generating source. Right. It was just funny how mine just, it just kind of fell into play 'cause I wasn't even trying to do that. Mm-hmm. It just seemed like that's what was needed and that was filling my cup each week, meeting with those people for sure. And so, you know, why not make a business out of something that fills you up? Absolutely. I made a, an episode a couple weeks ago, it was called Monetize Your Life. And it just talked about, you know, every time I wanted to get into a hobby or get into something I had, I found a way to monetize it. So like I, I like to drive exotic cars. How do I monetize exotic cars? Well, I do a lot of market research. I buy the right ones, I hold 'em for the right amount of time. I drive 'em on the weekends. I sell 'em, you know, a year or two later for a profit. Mm-hmm. Same thing with watches. Same thing with now, the podcast studio. Like, I wanted to get into podcasting. I was, it was becoming a net drain. I'm spending a lot of money to build my home studio. If I buy a studio, I can have clients come in, rent the studio out when I'm not using it, and then it pays for itself. So it's like, how do you get into this mindset then? And you were doing it subconsciously? I was of how do I just find a way to monetize every aspect of my life? Yeah. And I, I really was, and I think it comes down to all the mindset. I mean, don't get me wrong, it took me a while to get there and it took a lot of books. Mm-hmm. I've even just this year, I think I just finished book 14, crushing it. I'm like trying to do a book a month. In all fairness, I listen. You're like a book a week. I, I do.'cause I don't listen to 'em. Once I listen to it, and then I'll listen to a different book and then I'll listen to the new book again. Mm-hmm. Because, you know, you miss things. And so. I realized while I'm able to go through the books and apply the principles, and I'm able to do most of that mind work to myself. Mm-hmm. Most people can't do that. And I was able to, not that I don't still need help and I'd still, you know, get struggles and get off track and have to reset myself and all that all the time. I mean, work human. But knowing that not very many people can do that also led to be like, okay, again, this is where I need to launch this program. I need to, for sure, I need to launch MDA and start helping people because it's not just something that I want to do. It's something that's needed, especially in the female community where there's still a lot of that, well, I'm just a woman, or you're just a mom. Or, I spent years introducing myself as D'S mom. Hmm. Like, oh, who are you? Oh, uh, my name's Marina. They're like. I'm DAXs mom. Oh, we love Dax. Yeah. Okay. Like, you know what I mean? Like recreating an identity as a woman and as a mom after you're married and have kids is a thing. Like women tend to lose themselves in what they do, which is okay. You, you wanna lose yourself and your family. But I think losing that identity shrinks women and women think they can't do it, or they have this idea or this plan and they want to do it. Yeah. But they don't have the mindset, they don't have the system. They don't have really the cheerleader to help get 'em there. And I know that's a space I could fill and so I decided I was gonna do it and ready or not, I launched and said, here we go. You know, there's a lot of hesitancy perhaps, that people have with getting a coach. Maybe somebody in that like mindset type space. And you mentioned cheerleading. The reality is, and, and I. This isn't to disparage anybody at all. Um, everyone needs a coach. Oh, for sure. In some capacity. Right. Like I am in some of these like highest circles of business now where I get to bump elbows. Like I'm in, I'm in Russell Brunson's inner circle. Right. Russell has coaches. Mm-hmm. I'm like, this is a dude that has like a billion dollar company. He still gets coaching. Absolutely. I'm like, I don't think I've gone through a single business book. Yeah. Where they've talked about their mentor or their coach. Like it's kind of like the circle of life. Every coach has had a coach and you need one. Well, and at a minimum you the cheerleading aspect. I know that like, that's maybe a little bit reductionist to say it like that. You need somebody to cheer you on. Yeah. Right. And you deserve that too. The reality is like we hold ourselves back so much, and maybe it's that fear, maybe it's the limiting beliefs, maybe it's those misconceptions about money. But you hold yourself back, celebrate your wins. Mm-hmm. Right. Get a group to celebrate your wins, get a coach to help you celebrate your wins, and then how to capitalize on those and continue to move forward. Mm-hmm. Right. Like all of the successful Uber successful people I know in entrepreneurship, all of them have coaches. Yep. Most of them have multiple coaches for different things, aspects of their life. Uh, I think it's important for people to find somebody who's had success doing what they want to do and learn from them. I mean, even if it's not like a super formal, you know, coaching or, or course or something like that, but it's just, you know, mentorship, it's proximity. It's. Get yourself into those circles and continue to learn and grow well, yeah. Especially like in my community. I love it. Everyone hypes each other up so much. Like somebody like I did it, I did cold calls this week. Oh yeah. I only did three. I only did three each day. But I did three cold, cold calls each day and everyone's like, that's 21 cold calls a week. You did it. Woo. And everybody gets so excited and you need that. Mm-hmm. And so I highly recommend if somebody doesn't have that, they find a group, whether it's a free group, they find coaching, mentoring, something. So you brought up cold calls. Yes. Lemme ask you about lead gen right now. What are you doing for lead generation? Ah, I know that's like the most painful answer. Okay. I know It's number one on my docket at this point. I got through tax season. Tax season with Green Edge kicked my butt. Mm-hmm. So I definitely let everything drop. So. Just to share. Yes, I'm doing the Hormo rule of 100. So for those that don't know, it's a hundred actions of outreach every day for a hundred days. Um, and the way Alex first taught it was you could do a hundred cold dms, you could do a hundred minutes of content creation, publishing, posting. You can do a hundred dollars of ad spend every day mm-hmm. To grow your business. Uh, I'm doing 100 messages, cold dms, a hundred cold dms every single day right now. Brutal. But yes, uh, you know, we get in the flow and once you're in the flow, I can get a hundred out in less than two hours. There you go. Right. So like over the course of the last 30 days, we've got, uh, 3000 messages that have gone out outta those 3000 messages that have gone out, and we get about 400 responses outta those 400 responses. We get like 18 sales. Keep in mind those sales aren't immediate. Like this takes, the conversation develops over the course of a week or two. Absolutely. Um, so maybe, you know, more sales to come from that initial 3000 messages, but that's just what we're at over like the last month. Right now, those sales range from, uh, I, I, I guess I call them all sales. They're not all sales. They range from free community membership to, uh, $2,500 coaching. Mm-hmm. Um, one or two of those is now podcast studio consults too. So that'll be like recurring monthly if, if those close. But I'm like, okay, out of those, like I've got, uh, a coaching joinee now and then we got a dozen book sales and we got some free membership joining. Mm-hmm. All of those book sale people now get into my email pipeline. I can cultivate the relationship, try to get 'em into the community, try to send them up my value ladder, get 'em into a coaching program or a course or something like that, right? Over time, if I keep the same conversion rates on those, outta those 15 book sales or the dozen book sales, I'll get one or two people to join a coaching program. So then I'm like, okay, if, you know, sending it takes me 15 hours to send those, well, 15 to 35 hours to send those, um, 3000 messages and then the engagements and the followups and stuff like that, uh, and I get $10,000 worth of total sales and close from that, that's essentially $10,000 in a week of work. Mm-hmm. And that's a pretty good starting point. Absolutely. And that's before you even get 'em on the long term ascension and the lifetime value of the customer. Right. So the point is, don't snub the cold outreaches. A hundred actions a day, every day for a hundred days. And the beauty of this is it'll keep compounding. Mm-hmm. I keep getting more, you know, messages going out over time. Those develop over the course of two, three weeks I get to the sale. Great. It's super funny that you bring that up 'cause I actually just finished his a hundred million leads book. Love that book last week. I, those are the first three books I did this year. See, I'm book four. Yeah. I'm book four now. I gotta go make sure I've got 'em all. That's the only one I've read so far. Um, but that was number 14 for this year of the books that I've listened to. And because, you know, I did realize, I'm like, okay, I've got off track. You know, um, I am starting to work back into it. Um, started sending out some cold, um, mail, but it's very customized, very specialized. Mm-hmm. Um, so we'll see how that turns out. It's, you don't follow ups with those. Not yet. I'm trying to figure out the exact process for that. Um, I tell you the secret with mail, yes. You gotta hit 'em like six times. Okay. That's the hard part. Um, I tried and failed at mail a lot. Like I was doing every door direct mailers in mm-hmm. Um, one of, so one of my e-comm companies, right. I target conservatives, homeowners. I was doing every door direct mail to some of the most conservative, wealthy, like cross sectioning, those zip codes in America. Mm-hmm. And if you send one or two, you'll get no results. But when you send 3, 4, 5, 6, the conversion rate goes up exponentially on each one. Let me ask you this, what did your mailers look like? Uh, initially they were like, um, custom printed postcards. Um. Now the better way to do it is, like you said, the personalization. If you can do something that's hyper targeting an individual, we actually had a girl in our, um, our January mastermind, uh, her name's Lizanne. She is doing that now for her marketing agency. They find your target persons, they'll go learn everything, they can learn about them and then they mail them, sometimes packages, sometimes custom cool envelopes, but things that would elicit opening. Mm-hmm. Is that what you're doing right now? Yeah. Tell me about it. Hold on. How far into that? It depends on how much you know about it. I dunno a ton about it. Be able to say it's accurate. It's my husband's business. Ah. Um, so right now what I'm doing with mine is a very personalized letter. To each business owner that I'm contacting and it's going in on, he can speak way to more detail to it, but the overview, it's on, you know, very certain paper, it's very personalized letter. It goes inside, it's very specific sized black envelope. It has handwritten to black envelope, handwritten a hand with, um, this beautiful chrome silver acrylic paint pen. So handwritten out. So the chance of it not being opened, in my opinion, is very low. Slim. Yeah. 97% open. Yeah. Ooh, if you didn't hear that, they said 97% open rate. Round of applause. Yes. So that is right now, technically the marketing I'm doing in the outreach I'm doing, um, and then I'm moving into. You know, like doing podcasts and doing the videos and all of that. Mm-hmm. That's definitely my struggle point. Um, trying to get over, you know, the mindset and the fears of it, of being seen that much and Sure. Yeah. So it's good to be seen. Yeah. Getting over that. It's good to be seen. You can be found if you're not seen. Views, lead to followers, lead to conversations, lead to sales. Mm-hmm. That's the pipeline, right? Like no matter how you, uh, you know, chop it up. In today's business world that works in brick and mortar, works in e-comm, works in service-based industries, works in solar, works in pest control, works like you have to be seen. You've gotta be seen. I know. And, and I think we talked about this once before. Um, at this point, even if you're like uncomfortable being on camera talking. Sure. But you can use AI now to, I mean, patch a lot of those holes. I did. I actually did some marketing research on that though. Mm-hmm. Um, and with, oh, it's not great with a female target market. It's a bad idea. Yeah. The thing is, they look at that men are more open to it. They immediately know that it's fake. Yes. Even the best ais people are still recognizing as like artificial. Mm-hmm. Is it better to put out content like that or not put out content at all then? And that's the real question that you run into. Yeah, no, that's very true. Um, I think there's a fine line there though. I really do, because a lot of the women that I talk to that gave feedback when I was asking questions on it. Mm-hmm. Um, a lot of them said, the second I see that it's ai, I will not trust you. I will not follow your brand. If I do follow you, I will unfollow you. How much of that do you think is. They know you and they're talking to you directly versus it wasn't people who knew me. Ah, okay. You know, 'cause it drives me batshit crazy. You're in like the Connect Utah group and things like that too, right? Yeah. Every freaking day. Mm-hmm. There are hundreds of posts and they are all that same crappy AI generated, cartoonish with text. Yep. But people keep doing that, which makes me think that there's some level of moderate or mild success to some of those things. People keep engaging with those posts and I'm like, that's, so I think it depends on the post asinine. Um, I do think it depends on the post. I have seen a lot of people who are really turned off by all the same messaging. Yeah. I am for sure. Because everyone. I see a post like that and I'm like, I have no interest in doing business with you at all. I've gone through a few different blueprints between businesses with my husband and businesses on my own. Um, you know, you always, you buy into a program, I certain they tell you what to do, but they all, every single one, I think I've gone through three different ones. They tell you to market the exact same way. Mm. Which makes sense, right? You do what works and so people replicate what works. Yeah. Don't reinvent the wheel, but I think you also have to stand out. When I think when those started, AI wasn't as big of a thing, so most of the content was being thought up and created. Where now everyone's just going to AI to create the content for them. Yeah. There's no thought behind it anymore. Right. So it's coming across all, it's the same, a million thoughts. Um, yeah. I am trying to generate a lot of content. Yes. I probably should even just start scaling, ramping that even more. At this point, like on my personal page, I post at least twice a day and I try to do three stories a day. Mm-hmm. But I also have like, the coaching page gets a post every day. The podcast studio gets a post every day, the time pieces and exotics gets a post every day. So I'm like, at least me as an individual, I've got five posts going out on my accounts every day and stories every day. But it's not enough, is it? When we get the podcast every week, I was gonna say, is it that it's not enough or we clip and we share and we collab with all the guests on the show. Mm-hmm. So, well, I mean, okay, so here's why it's not enough. Right? Um, three anecdotes, one from a personal friend, two from high, higher people. Okay. So Michael Meyer. I used to think I was the best in the world at Facebook ads. Yes. I like, I genuinely thought I was the best in the world with that. Um, I was spending a few million dollars a year every year on those ads. Uh, I was running them at a high level. I was getting, um, on average a five to eight return on ad spend. But oftentimes I would get an ad that would hit it outta the park and it would be like 13 to 30. Right? And I'm like, yeah, crushing it. Okay. I met a guy through Russell's Inner Circle. His name's Michael Meyer. He owns like a makeup beauty company. Michael made a post the other day. He said, in Q4 alone, I tested over 9,000 ads. Holy cow. I said, I don't think I've tested 9,000 ads in my entire life. And I thought I was doing this at the highest level. Now the, like I teach that PN pad framework. Um, Michael's the one that taught me that Michael is like so high level in, in the Meadow Ads world. He like is meeting with Mark Zuckerberg quarterly to go over what's meta changing and what's new and uh, insane, highest level of respect for that guy. But he's talking about the volume 9,000 ads in a quarter. Okay. Mr. Beast mm-hmm. Says, don't talk to me about finding success on Facebook until you've posted a thousand videos. Mm-hmm. Then, then we can talk insane volume. Oh yeah. Then you get to like Alex Ozzy again and he's talking about, okay, you do a hundred pieces of content in a week. He's like, I do over a hundred every day. Right. So the levels at which. People are operating at. Mm-hmm. So this is where I'm like, okay, I do five a day. Mm-hmm. Plus stories. So maybe you count that as eight now. Okay. And then you get into like the X World, sorry, that was five a day on Instagram. Yeah. I get like five a day on every platform. Right. So really maybe I get, you know, 25 to 30 posts a day. Right. And sometimes I get really active on X and I'll talk about politics or business or whatever, entrepreneurship, advertising. And if I'm really on a roll there, maybe you get, you know, another five to 10 X posts or something like that. But I'm still even at that scale across all those platforms, not even close to reaching the level of volume that the most successful people are doing. Mm-hmm. Then I think to myself, I gotta go back and find a way to keep scaling, keep growing that, because it's the being seen that gets you the, the views get you the followers, get you the conversations, get you the sales. Right. But I think a lot of that also is where I like to type back to the mindset piece. Because if you're just going through the actions, yeah, I sent out a hundred messages. Mm-hmm. Okay. But did you look at those people, make sure they actually fit with your target market? Oh yeah. That's the, you're a hundred percent correct. Or are you just doing the steps? You know what I mean? I think that's where a lot of that self-sabotage comes in. I'll admit my faults. Sometimes I'm just doing the steps. Right. But then where does that actually help your business? And I think that's where I like to tie everything back and remind everybody is yes, doing the steps is important. Having the system is important, but if you don't have the mindset behind it, mm-hmm. You are going through the motions and you might hit somewhere. I'm not saying it's not gonna help you grow.'cause chances are it still will. Yeah. You might grab some followers. Right. Again, some attention on some reels. Yeah. But you're still gonna hit, you're never gonna get past a certain point mm-hmm. Until you change that. So let me ask you this, even if you're not, um, let's say like you're uncomfortable being on camera, being on in the photos, videos and stuff like that, are you still sending messages and starting conversations? No. Is that uncomfortable too? It's not that it's uncomfortable, it's that I worked myself into a corner. Ah. Before I expanded. I waited too long and pinned myself. Um, and so I'm correcting that system and moving forward, having, um, someone help with my social media. Yeah. And hiring somebody to help me go through that and help me do the videos and all of that. And also hiring somebody in my Green Edge business to help. Do the books and so that I'm not the only one doing all of the work for both businesses, because that's where I backed myself into because of my systems and some of my mindset myself, um, of believing that it needed to be me. Mm-hmm. That people hired or, um, people signed on to work with me. So why hand that to somebody else? So partial truth and partial misgiving here. Yes. There's this concept, um, coming up week five in Mission Ready Foundations, $10 tasks, a hundred dollars tasks, thousand dollars tasks, right? Yeah. They are signing on to work with you, but that doesn't mean they expect you to do all of the low value tasks in the organization. Right. What they are expecting is your expertise. Your knowledge, capability, customization, right. Those kind of things that the way you direct the company to grow mm-hmm. That's what they expect. Mm-hmm. So I actually think you, you do yourself a, a big disservice. And it sounds like you're rectifying it really, really well. You're on the right path. But for example, I, I've got a team now that does my social media for me. Yeah. That means I'm not worrying about my posting of content, my captions, any of that stuff anymore. I can just focus on having the sales conversations then, right.' cause that's what generates revenue gonna outsell the entrepreneur, right? Because you're the one that knows the business, that's passionate about the business that connects with those people that you serve. So anything you can do that frees you up to have those conversations, in my opinion, a hundred percent worth it. Oh, absolutely. Because if you close one more client, I'm like, that pays for having the VA or the social media manager, or any of those other things, right? Mm-hmm. So it just makes sense to go about it that way. Oh yeah. It's something my husband like put in my head a million times. He's like, babe, you need help. Like, no, I can do it. Well, and and the thing is like, I, I get it and it's a common entrepreneurship trap. Oh yeah. Because you necessarily, when you start the business, you have to do everything right? Right. You are developing the capacity and the revenue first. Then you start to get, you know, maybe some sales in, but you've conditioned yourself to do everything. Oh yeah, totally. Then you get those sales in that revenue in, and you think to yourself, oh, this is the reward for me doing everything Right. And that further conditions it, but the reality is at some point you just will never be able to grow if you can't get out of your own way. Right. So, like I recommend, um, everybody's first hire. Should probably be a virtual assistant or an executive assistant. Right. Someone who could take off, like scheduling your inbox. Um, those things that maybe eat up little tedious tasks that take off time. Yeah. Like I, I, um, I've got my executive assistant now, Trinity, she handles all my scheduling. She handles all of my inboxes. That frees me up like three to four hours a day. I didn't realize how much of my time was lost in there. Mm-hmm. But that three to four hours a day means I can have three to four hours of more meaningful conversation, or I can go into the studio for an extra couple hours, I can film the content. Like all of those things are worth way more to the company than me answering emails. Mm-hmm. Oh, I, I totally agree. It is just one of those, like, you know, when you're standing outside the picture and you can see it mm-hmm. And you're watching it, but you can't quite get yourself to give it up yet. Yeah. So after, after going through tax season and working probably 14 plus hour days to make sure everything was set for all the taxes for my clients, um, I realized, okay, you can't grow past here because you wouldn't be able to do this again. Mm. And so I think that's when it hit me that, okay, you're at your limit. You might not be at your limit for all year, but when you get to this point, you're at your limit. Yeah. It's time. So that's where I'm at growing, and that way I can also focus on, you know, the coaching side of things and really build that business because it is brand new. Mm-hmm. And it's something I'm extremely excited about and passionate about. Sure. And know that it's needed and it's gonna change so many lives and help so many people. Um. So, yeah. You know, that's why I'm working people with people like you to try to help teach me to let go and how to put those systems in place so that I can grow. Mm-hmm. Because like I said, you know, I was able to get myself so far on my own, but I do believe everyone needs a coach and everyone needs a mentor. Yeah. And everyone needs that help. It's, um, the stage that you're at is an exciting stage, in my opinion. Oh, for sure.'cause as you, as you work through that bottleneck, I mean, my personal opinion, right. I typically feel the pain of that, about the time I break maybe that 15 to $25,000 a month mark. Mm-hmm. Like, that's where that bottleneck really starts to affect, I think, uh, the solopreneur. Mm-hmm. But when you get outta your own way on that. You have an immediate exponential jump. And I mean, I, I've seen that pattern now in e-comm. I've seen it in coaching, I've seen it in the studio. I'm like, that's the, that's just the point where you gotta get outta the way, have the team, uh, Dan Martel says this often, if you're familiar with him, he says, um, I 80% done by someone else is a hundred percent awesome. And I'm, I'm trying to maybe accept that a little bit more where I, I get into my head where I have this, uh, perfectionist ideal sometimes. Yep, me too. Um, and I wouldn't say always, but I notice that I'm especially hard on my executive assistant. Mm-hmm. Because if. When she's in my inbox, I want all of those responses to be at the level I would respond to them with. It's just not realistic. I should get over it. I should just let her, you know, Hey, this is Trinity, I'm answering because I got to this message first. You know, let somebody feel happy. They're getting a prompt reply. Right. Um, yeah. 80% done by somebody else's. A hundred percent. Awesome. And I just need to accept that in all things. See, okay. We talked about the lead generation a little bit right now. Yeah. What would you say is the, I guess you merge your two businesses, let's say, like mm-hmm. For, for the sake of this question. Okay. What do you do the best in the world that is the most valuable to somebody that comes to you and needs help? Ooh, that's a tough one. I went, I went big and I said I kind of merged it, but, um. Don't, don't be, uh, shy about it. You know, the fact that I've been in it and that I can relate to it mm-hmm. And that I can, I can help those people see where they are and where they wanna go. Yeah. And that works for either business because a lot of the work I do in Green Edge is helping the business owners see where they are in their business. Mm-hmm. And what it's gonna take to where their goals are. And I mean, it's all done on the financial side, not so much on the mindset side, but I'm able to break that apart and be like, okay, this is where we are. This is why you're where you are. You know, you've got all the data from the books to, to show like mm-hmm this is why you are where you are. Um, this is how we get there. And I'm usually able to explain that in a way that anyone can understand. And I think that's where a lot of people get lost when they start talking to the higher level accountants and your CPAs is. They have a harder time breaking it down because they've done so much education and they are so high and they understand bigger concepts. Yeah. Um, and then you flip that to MDA and I'm able to do the same thing where this is where you're at. Mm-hmm. This is why, this is where you're at. This is how we get you to where you wanna be. And it's really, it's the same thing between both businesses. Yeah. It's the mindset. It is. But even whether it's numbers or the mindset, it's, okay, this is where we are, this is where we need to go. And I don't know, it goes back to the superpower. I can just relate to them and be like, and explain it. And again, my husband laughs at me all the time with the whole stepping back and allowing people to step in so I can focus on, you know, closing and bringing in clients. Mm-hmm. I went back and ran my numbers. I have like a 90% close rate. Oh my gosh. What? Get some more sales calls. Let's go. But I think it's because when I talk to somebody and I can, you know, talk to them about working with me mm-hmm. They see that I am very dedicated to each of my clients. Whether it's my Green Edge clients or my MDA clients. I'm very dedicated to them. I take the time to know them, um, which is why I get in my own way. The relationship is important, but I think there's ways that you can maintain that. Oh, absolutely. Right. And, and actually, like you're talking about your customized outreaches and things like that, um, for example, I send, uh. A package to people that invite me to go on their shows. Mm-hmm. So like, I'll send them some swag from a mastermind and like a book or something like that. Yeah. And just a little handwritten note. Hey, I was thinking of you. Thank you so much for having me on your show. I really appreciate you sharing your audience. You know, but I mean, you just over time build those relationships with a little nice touch points. Mm-hmm. And then even though you're maybe not in the daily interaction with all of them, right. Maybe you, you reserve that for your higher level people. Um, you're still letting them know that you're there, that you're thinking of 'em, that you're helpful if they need you, you know, any of that, that kind of stuff. Yeah. I think I've developed a system now that will work to where I still, I'll still do all like the fractional CFO side of things. I'm still the one working and advising with my clients. Mm-hmm. But I'm not necessarily the person in the day-to-day books anymore. Yeah, exactly. I think that's a good model. Yeah. So, so can I ask you this? Yeah. Knowing what you know now. Yes. Having lived through what you've lived through. Mm-hmm. Let's say you go back in time. Mm-hmm. Third mortgage job just fell through. What would you do differently or what advice would you give to yourself if you're looking to start, you know, your first company now? I think I would hand myself, the first book I read that made me think I could do it. Which book In the first place it's called You Are A Badass. That's Pretty badass. Yep. It's by Jen Centro. Um, I had started the program for bookkeeping and I was like, okay, make a business out of this. Like, I don't know if I could do this. Mm-hmm. And somebody had posted, Hey, if you're having self-conscious, um, issues, read this book. So I went ahead and got it. Listened to it, listened to it again, then listened to it again. I was like, really internalized. Okay, I can do this. Yeah. I get this, you know, started breaking apart all my limiting beliefs and making mantras and mm-hmm. My wonderful husband helped me build a big mantra, put it in my voice, put my power song in the background, listened to it every day. It's like a minute long. Awesome. Um, I love stuff like that for the subconscious mind, by the way. Oh, yeah. Oh, it helps. Like I, I, night and day difference taught that module, um, on the affirmations. Mm-hmm. Same kind of thing. You just continuously expose yourself to this. Mm-hmm. And it conditions you subconsciously who you are, what you do, why it matters. Well, and it's, it's definitely interesting hearing it in my own voice. Because it's like I'm saying it to myself. Yeah. But, um, unstoppable by Sia is my power song. Love it. It makes me feel strong. Um, so I too am a Porsche with no breaks. There you go. So, you know that song's playing in the background, just the beat. So it just super elevating. Highly recommend it to anybody who wants their own mantra like that. It's awesome. Very cool. Um, I'm losing my train of thought. Um, you get the book, you get the mantra. Yeah. Got the book. So that's honestly what I would do. I'd go back, get the book, build up that confidence sooner, you know, help myself realize sooner that this is something that can be done. I never thought of, I was someone who'd be able to run a business or own a business. Sure. My, my education stops at cosmetology school. I never had any plans or goals of running a business or being much more than a mom. Because of the limiting belief that I didn't believe you could have both. Yeah. In reality, running a successful business or multiple actually gives me more time to be with my family. Yes. Which that's not what you're taught. Shattered the limiting belief. That's not what we're taught. That's not what you see, you know? Yeah. And so, yeah, it totally did. It shattered it. It's like, okay, you wanna be a good mom, you wanna be with your kids more. Okay. You run these businesses outta your home. So I'm home. Mm-hmm. I'm home. When my kids get up, I'm, when they go to school, when they come home from school, if they get sick and they need to get picked up, you're home. I'm home. Um, and I can work my own hours. You know, I get up and work before everybody gets up so that most of my work for the day is done by the time I need to be mom. Yeah. Hey, you, um, you shared in a, a group call a little while back Yeah. Your kind of morning routine. Yeah. I think it was a really good structure that probably helps a lot of people. Would you mind sharing that real quick? Yeah. Um, it works really well when you stay on it. I, I would, I do find myself falling off of it sometimes and have to read it on it, but I, when I'm on track, I get up at 5:00 AM I will listen, get up, I'll say my prayers, I'll listen to my scriptures, um, and then I will do a meditation for 10 minutes. Mm-hmm. And then that's when I get into my mantra that's a minute long. I'll usually listen to it about three times. Um, and then I start my work day. That helps clear everything out. And then after I've worked for a while, you know, you've worked for a few hours and you're kinda like, oh, I need a break. Starting to kind of break down a little bit. Um, I go to the gym and reset myself for the day. Yeah. And then I'm able to go another few hours before. I think there's a couple patterns in there. Can I, can I opine on them a little bit? Yes, please do. Okay. You get up? Mm-hmm. Prayers. Mm-hmm. Scriptures mantra. Yep. Meditation mantra. Meditation mantra. Yeah. An important aspect of this is that when you're on this every day, you are starting from a position of mental clarity. Mm-hmm. And optimism. Mm-hmm. Um, I was reading this a while back. The act of prayer and scripture study across all religions, right, is inherently connected to the level of optimism that an individual is experiencing. Mm-hmm. I think the way that it was actually worded was that people who read scriptures say prayers, they have faith in the higher power. Those people experience higher levels of optimism because they, I think, have faith that things are going to go a certain way, or, you know, it's all in God's hands. And so that takes, you know, pressure off somebody. So I think one, you're putting yourself into an optimistic mindset. Two. Mm-hmm. You move into the meditation, the meditation probably allows you to focus on the tasks at hand, and you can either clear your mind or think through the progre, the progression that's necessary to accomplish those things. And then. The mantra is just reaffirming constantly to you that you can do the things you gotta do. Mm-hmm. All three of these things work together to build this mindset. This, okay. Your MDA, right. Um, that puts you in a position where winning becomes likely. Right. Success is likely. It's not even that. It's likely, I think it just puts it out there that this is going to happen. Like, mm, I love that this is the choice you've made. Like this is the path we're going on, this is what we're doing, so this is what's happening. And I really liked also, you said, um, you take a break to go work out. Yeah. Now a lot of people, and I've done this at different times in my life, they'll say things like, oh, you just gotta get up, work out in the morning. Work out in the morning for the last few months, actually since January 1st. Um, so three months going on, I have been doing. Middle of day exercise. Yes. Because I actually think, one, it's a little bit easier for me to not have to get up at, you know, five or six in the morning. Right. I'm like, I kind of enjoy getting up when the kids get up now, you know, seven, but it gives me a break. Mm-hmm. So I can separate from the work, allow me to go in de-stress.'cause you know, throughout the work day you get out frustration and Yeah. Yeah. You push a little harder sometimes you build some of that up. And the beauty of it is, I can go train my body, control the mind as a byproduct of that, but I come back, reinvigorated, refocused. Right. I can get back to work in the afternoon block. Mm-hmm. And it's like I'm a rejuvenate. It's a new session almost. Yeah. It's, it's a complete separation of the morning from the afternoon. And my wife has made comments to me about it being like. I just notice you're always in a better mood when you come back in the afternoon. Now I just notice you're always a little bit more upbeat. I just notice that you always feel like you're more productive. Mm-hmm. And I'm like, because I am, like, I can see things. You broke it apart. I've broke it apart. I've, I've, there was some mundaneness maybe in the morning. Mm-hmm. Cut that off, get a break, come back, rejuvenated, come back a new me. Right. No, I've, I've tried working out at different parts of the day. Um, in the morning, I feel like when I work out, I'm still half asleep. I don't quite push as hard. I can make myself do it, but I don't feel like it's as good of a workout if I do it in the middle of the day. Yeah. I usually have some, either frustration from work or I just am so excited to have a break and get that separation. Mm-hmm. Um, definitely cannot do it in the evening. I am not an evening workout person. I know some people are, can't do it. It's the worst time to do it. Throws off your sleep cycle. It doesn't throw off my sleep. I just, I'm tired by that point. I'm just like, I don't even, I'm over it. There's a book. I believe it. There's a book. There's a book. There's a book. Okay. You said it doesn't throw off your sleep, but it does. Why We Sleep by Matthew Walker. Mm-hmm. I'm gonna plug this book till the day I die. Okay. Life changing book. Okay. It should be on my book list. I don't know if it is, but really dry book, hard to read. Listen to the audiobook. It's a little bit better. Okay. That's all I do. I can't focus and read. I gotta listen it. It changed my life. Matthew Walker is the world's leading sleep scientist. Mm-hmm. And a lot of people have, you know, tried to figure out, you know, why is sleep necessary and then, you know, then there's these generic answers about like, oh, let's rest your body repairs. All those things. Right. He goes in to a whole nother level about the benefits for your mind and its function. Here was an interesting study from that book. Uh, researchers took a few hundred drivers and they put 'em on your sleeping five hours a night, you're sleeping six hours a night, seven hours a night, eight hours a night. And for people that routinely were sleeping five or less hours per night, your driving like a motor vehicle on a track is the equivalent or worse than someone who is drunk. Wow. But people don't recognize that because the first thing you actually lose when you have poor sleep is the ability to recognize that you're fatigued and are having poor sleep. That's the first system that the brain shuts off. Oh, okay. Kinda crazy. Uh, and then it was that people who were getting six and seven hours of sleep routinely, those people routinely drive at, like, if you had a 0.08, blood alcohol content. So again, DUI, not necessarily worse, right? But DUI level and that if you were getting less than seven hours, seven to eight hours of sleep every night, you are gonna be operating at that suboptimal level while operating a motor vehicle. But, okay, so he takes these studies, he goes further, further, further down into'em, talks about how, uh, Alzheimer's is directly linked to sleep, right? Because essentially what happens is your, throughout the day, your brain is consuming a TP and energy and things like that. The by process of that is, you know, there's essentially like plaque that forms on your brain. And when you sleep, your spinal column pumps spinal fluid to wash the plaques off your brain. Interesting. But if you, if you don't sleep enough, you're not getting, you can't do that. You're not getting the brainwashing and if you're not getting the brainwashing that, it's funny to say it like that. Yeah. Uh, you're leaving this like plaque, you're leaving brain poop on your brain. Interesting. Kind of crazy. It's kind of crazy. I dunno. There's all these like weird things that I learned in that book, but the point being my power, I read that book and I will do whatever it takes to get eight, eight hours of sleep every night. Now we, me, my husband and I went to a doctor where they did a bunch of tests and it shows the way your brain operates under different, um, emotions or whatever. Mm-hmm. Um, and he was a little astounded when he looked at me and he goes, you have a superpower. He's like, it doesn't matter if you're stressed, depressed, anxious, happy, your body will sleep. I was like, yeah, I know that like. I've always been able to sleep. That's never been an issue for me. Mm. And it's, it's a little thing like my body, it doesn't matter. It is a superpower. It doesn't matter. I wish I had that. Yeah. It doesn't matter what motion I'm going through. When it's time for bed, my body will sleep. See, if I'm anxious, I won't sleep at all. Oh, I'll, so it's funny, you know, you know, I'm in the National Guard Yeah. Um, is a common thing. And even though I know it's nothing before every drill, uh, before we, we go to training, even if it's something really small and dumb, like totally administrative tasks, like in office, I have anxiety the night prior. Hmm. I don't know why. Mm-hmm. Because again, I logically recognize it's not a big deal. I've been doing this for 15 years. Um, there's like two people in my battalion that outrank me. Like it, I, I don't have a lot of pressure from above or anything like that. Right. Like, um, so I don't understand it. But I'll get anxious and I'll toss and turn until two, three in the morning. Then I'll maybe only get like two to three hours of sleep and it just doesn't make any sense. But if I have anxiety, I don't sleep, my body's like, oh, you're anxious. Reset Top G. Top G status. It's super refreshing. Okay.'cause my husband's like that too. He'll sit and toss and turn and I'm just like, ow. It derailed a little bit. We did. I'm gonna bring her back on track. All right. Strategy? Yes. You got this new business. Yes. You're covering down on gaps. Mm-hmm. Businesses support each other. Mm-hmm. What's your strategy moving forward? You kind of already talked about how you're like getting social media management under control and you know, looking to remove some of those bottlenecks. But if you're looking forward mm-hmm. Like, what's the goal for you and your businesses and how are you getting there? Uh, right now, I think my goal. It's so hard. I see an opportunity to draft your definitive purpose. I know. So mine this year. Yes. Just, just for the, the fun of it. Um, I've been saying it's not really about the money anymore. Yeah. I need to earn money to keep doing the things that I wanna do, but at this point it's more about helping other people. And the more people I can help, then they can go and in turn make the world a better place for their community and their families. And then like, that's my way of making the world better, I think. Um, so going through that logic, my goal this year was to help a hundred local entrepreneurs. Mm-hmm. And I say local, I'm kind of talking about like. The Wasatch front, generally speaking, it's not, I'm not gonna be like totally inclusive there, but I wanna help a a hundred local people double their revenue this year. Yeah. And if I can do that, imagine the second and third order effects that stem from that. So that's the goal. Yeah. And then I use the coaching and the podcast studio to support me in that goal. Okay. Now you're sure. See, I think that's where I hit my struggles is because I want to help people more than I want to make the money. Yeah. But I have goals and things I, I wanna achieve that require the money. Oh, for sure. So the, here's a thought for you. Yeah. Mr. Beast, like a year or two ago, built those, what, 1300 wells in Africa or something like that? Yeah. And people are just, oh, he's just doing this charity so that he can get views and da, da da da da. Like trying to totally downplay it. I'm like, you guys are so dumb. Right? His success on YouTube, the money that he makes as a result of that is directly connect. Like that's what facilitates the charity, right? If you don't have the profit and the revenue, you can't actually go and make the world a better place. So I, I get frustrated by this all the time. Mm-hmm. Um, it's the, the argument that people who have money are unethical, right. I'm like, or they're greedy, or those people are like, if you just look at the dollar amounts. The most charitable people in the world. Mm-hmm. Now granted that's just a, a very small portion of a lot of these people wealth. I can understand that. You could say like, oh, they only give 1%. That 1% is more of a positive impact on society and those charities than what you as an individual will make in your entire lifetime. Right. Because of the mindset. And that's how they view those people. I hate that. So they hate can never become one of those people. Yeah. The more money I make mm-hmm. The more I can be a net benefit to my community. Right. And I, I'm just thinking in my own life, right. Me finding success in business is what allowed me to continually coach youth athletics. Mm-hmm. So I'm coaching youth sports, coaching youth sports lets me be a mentor to the future leaders in our community. I'm like, that's a huge way I could give back. I couldn't give back if I was working a nine. I couldn't do that if I was working like a nine to five job and I wasn't making enough money to, to barely support me. To support your family. Right. Well, and especially not like the last few years I've been coaching at the high school level, and they do practices earlier in the afternoons and they've got travel for games and things like that. We like there's no way if you don't have a successful business or good revenue and income. Right. You can't go do that. No. You can't be taking all those days off every, every day. And I mean, like the school paid me, um, it was actually, uh, Westlake the last few years. Oh really? They, they paid me, uh,$1,200 a year stipend. Yeah. And then, you know, they tax, you know, 37% of that. So I get, you know, $800 to coach football for the year. Oh, right. Essentially. Right. Because now it's a year round sport too, which I dislike the way that they've done that. Well, that's interesting. It's not really your year round, your season is still, you know, fall, but as soon as the season ends, you go into like. Prep work for spring ball. Oh God. Yeah. And then they do like seven on seven tournaments in spring camps. Oh. And then you have your summer camp to prep for fall. So it's, it literally becomes, uh, essentially a year round sport. Right. Um, and they want the coaches there and involved and engaged and I'm like, dog, that $800 doesn't even pay for my gas there and back all year. No, neither. You're over our website. So I can't do that if I'm not, if I'm not at like, gener. So the revenue generation, the business success that enables me to give back in that capacity, then you think about the other impacts. Right. So, uh, I run for city council because I wanna lower the property taxes for our community because our community pays the highest property taxes in Utah County. I can't afford to run for city council if I'm not in a financial position to support my one campaign. Two, the amount of time I have to take off work. Like, I spend 25 plus hours a week working in the city council. Right. You can't do that if you don't have a successful job or if you don't have the, the financial means to sacrifice that level of time. Right. And then you get, that's before we even get into any of the charity stuff. Like we, we try to, uh, donate a substantial amount of money every year to different charities that have supported my family or my friends, like mm-hmm. We try to help the people that have helped us. So all of that is necessarily built upon the fact that there was financial success. Right. And the people who chastises you over having the financial success is like, oh, you're accumulating greed. Shut up. Oh, for sure. I'll do more good in one year than you will do in your entire life, because I can get past that mental block of money equals evil. Right. Well, and. It's one of those things where, you know, you're better at helping someone else than you are at, you're helping yourself in certain situations. Mm-hmm. And so I just need to do the same thing for myself that I do with my clients. Um, like my goal for Green Edge is to get it to where that business is. Revenue is bringing in 42,000 a month. Okay. Um, and then with this being my launch year for MDAI was hoping, not hoping I'm going to, there you go. Fix the words. I'm going to get to 250,000 in revenue for its first year. Um, but not look at it so much as on the revenue side, but look at it as that's how many clients I'm gonna be helping. Correct. Who I know are gonna have the revenue is the byproduct of providing value and helping others. Yes. So that way I know that many clients, whatever it takes to get to that revenue stream are clients that I know are gonna have clean books that are gonna be taken care of. That aren't out there winging it themselves. Mm-hmm. Or working with a company that doesn't understand their industry. Um, and then, you know, same with MDA is okay. That means that's that many people who are upping their level that are moving forward, that aren't allowing themselves to stay stuck where the revenue just comes from it. But look at it that way.'cause that's what I tell my clients to do. And you know, me myself, I get stuck of the, oh, I can't believe that's how high I am trying to shoot. It's not that high. Okay. So reverse engineer this with me. Yes. Sorry. We're gonna dig. Okay. It's fun. Yeah. And it helps teach people. Right. The whole premise of the show was that we are helping somebody who's maybe new to entrepreneurship or wants to start a business, overcome the obstacles and roadblocks to doing so. Help defeat the mindset barriers. Largely my, I mean, when I started my first company, I locked myself into an office. Mm-hmm. For hours every day. And I tunnel visioned on like the problems that were in front of me and I just solved them and I did 'em, and I just worked through it by myself and I didn't realize that I could get help and that I could find mentors, that I could find coaches. And I, it was so obvious, you know, I should have just been asking for help and support and learning from other people, but I felt like I had to do it on my own. Mm-hmm. So this show largely combats that for people reverse engineering the problem now? Yes. Okay. In short, it sounds like a combined annual income of $750,000, give or take between those two businesses. Yeah. Um, what has to be true for those to become reality? Is it 40 clients in Green Edge? Is it 20 in MDA? Like how does that actually shape up? Maybe if you don't mind sharing and tell the camera, give them your best pitch. You know, what's the offers, but what has to be true for those goals to be obtained and how are we moving towards those? It's harder to break down on the Green Edge side just because different packages, I'm sure it's not so much different packages as my offer for each client is calculated based off of their business. Mm. Okay. So I mean, I could accomplish that with four clients or it might take 10 more clients. It's, that one's harder to determine, which is why I went with a figure. Okay. Um, just 'cause it really just depends on the company and their load and what I'll be handling. But yes, there are packages involved there too. Mm-hmm. Um, for MDA that comes down to, um. Again, different packages. Um, I have a foundations package that is group coaching that will be 3000 for a 12 week course where we'll dive into everything and they'll have that group setting. Um, I have a 12 week intensive course that's one-on-one, that's 6,000. And then I also have a year long program that's 18. Mm-hmm. Do you upsell on each one? I mean, like if you come through one program, you lead 'em to the next program. Absolutely. Lead 'em to the next program. Good, good. Value ascension. Okay. So let me ask you this again. Tell the people how you can help the people and maybe you get some clients outta this. I say maybe, but like half the people that come on my show get somebody out of it. Even Jessica Cunningham, she lives in the uk, man running belief coding. She reached out to me like a month ago. She's like, Hey, Parker, somebody listen to our podcast. Just reached out to me. I'm like, that's awesome. Oh yeah. Okay. Say I buy a business. Yeah, I'm gonna buy another, another business and say, I, the business I'm buying, uh, is, you know, largely direct to consumer e-commerce. Retail, uh, does $2 million a year in revenue. What does it look like to work with you? Um, I don't know. I feel like this is where I'm still working on my sub mindset. Um, I know the people who work with me have always gotten value. They've always been elevated, and I guess that's what I offer. I just hate to come across as boastful. Um, come across as boastful. I know I just made a reel. It's, uh, doing really well. Confidence isn't arrogance, right. There you go. Um, I hear all the time from my clients. How grateful they are to work with me and how much they love working with me, um, and how much help I've brought them. Mm-hmm. And so I think that's really what I bring is I'm going to bring out what's holding them back, whether it's for the financial side of their business or them personally trying to build a business themselves. Um, I'm gonna bring out the negative. I'm gonna hype them up. I'm going to help build that structure. What they get from me is, I don't like to word it as a best friend, but it's almost like a best friend, a business bestie Bush pushing you through this. So let me ask about, um, for people that don't know what like fractional CFO is Yeah. What does that actually kind of mean and entail, entail? So say you're running your business and. Your bookkeeper sends you over your balance sheet and your profit and loss statement, can you look at that fully and understand what everything means in there and how, I mean, I can in the beginning. Could you? Yeah. Okay. So I went through business school, you know. Okay. Different. Yeah, different, different. But if, yeah, if you're starting and you don't have that education, like those things were forced upon me, actually, and I say forced, and I mean, it was forced. I think I told you this before. This is a joke, but it's not a joke. I was never closer to committing suicide than taking financial accounting. That was like the worst experience of my life. Now, part of it was, I had a, a like objectively bad instructor. Yeah. His name was Lynn Smith at UVU. He was tenured. Couldn't get rid of him. Lemme tell you this dude. Okay, fun story time now. Our class has the first exam in financial accounting and all of us are struggling with the concepts. We're not quite getting it, you know? Um, I can't even remember all the things that were on that. Essentially your balance sheet, reconciling that type thing. Right. And we all go take the test and we all think we did horrible on it. No one felt comfortable in like this entire class of 30 people. We go into the, the classroom, you know, the next day Lynn Smith, this dude's like in his seventies, older than dirts, like walks in, sorry, it's gonna sound really rude, but man, he walks in, sets his like stack of papers down on the desk, looks out of the audience, and just starts laughing at us. Literally laughing. Mm-hmm. And when he stops laughing, he says. I bet you guys want to know how you did on the test class. Average was a 69 and I'm like, okay, okay. That's a teaching problem. That's a teaching problem. The dude, but he's tenured, right? Can't get removed. Mm-hmm. So he doesn't have to be a good teacher anymore. I hate that system by the way. So he just laughs at us. He's like, class average was a 69. I'm like, oh, I felt really good then I got like a 72, you know? Um, so we're grading on a curve now. And then he says that, he's like, I'll just grade it on a bell curve. That is like the worst way to learn accounting. You got some do like, 'cause accounting, objectively speaking should be very black and white. Oh, absolutely. Right. The numbers are the numbers and they match or they don't match. Right. If you're grading accounting on a bell curve, you are. Admitting failure and defeat. Oh, for sure. And that's how that class was. Okay. But take that experience in that class. That's why I need accountants to help me. Right. But let's say you even, you say you did go through that class. How much did you actually learn? Yes. You could read it, but do you fully understand it? You probably do. Now you've been in it long enough. Yeah. We've had over a decade now. Right. Um, but the average business owner really doesn't. Mm-hmm. And the ones that are, you know, DIYing their bookkeeping, they don't know that what they have on their balance sheet and profit loss, um, doesn't add up the way it should. Or maybe they miscategorize things. Um, but for the fractional CFO side, I will go through and explain, okay, this is what your numbers are telling you about your business. This is what this means. Mm-hmm. Um, and we'll dive into. KPIs, you know, going through, okay, you spent X amount on marketing, but the ROI wasn't here for this type of marketing that you did. Mm-hmm. Okay. So let's look at the marketing you did two months ago that brought in a much more successful ROI and we break that apart and dive into that so that they can actually understand, okay, this is what your business is doing, these are your numbers. Mm-hmm. And moving forward on how to make those kind of financial decisions. Um, maybe they're to the point they need to get a loan for their business. Sure. They need their business loan. How do they know whether they actually need a loan or even if they'll qualify where I have that knowledge and experience and background where I can dive into all of that with them and help them understand what it means. So it's not just handing over reports that get glanced at. Have you ever thought about, you identified a gap here in my mind? Mm-hmm. Or that I see. Um. Have you ever thought about doing like a course or a program for the entrepreneur that wants to learn how to read a, like p and l or a balance sheet or something like that? And they maybe don't know, like, but uh, essentially a, a startup for them. Uh, like a, how do they get some, some, uh, financial accounting proficiency under their belt out the gate? Maybe they can't afford to hire somebody yet, right? I actually haven't, but it's probably a really good move. Well, I was just thinking about that in the sense that you could essentially put together a training or a series of like coursework. Mm-hmm. Um, teach somebody the basics of how to read their finance, or maybe you even start how to run a ledger. Mm-hmm. How to actually do the basics of bookkeeping, how to use QuickBooks. I don't know what you use, but I'm just spitballing things. Right. Um. Putting together your p and l, putting together your balance sheet, reading those things. That way somebody could at least get up and and running. But then at the end of that kind of course or that module is the plug to say, Hey, look, I know that this stuff can be overwhelming if you actually just wanna outsource this or you need help, right? You can reach out to me here, right? We'll get on a call and I'll, I'll take care of you. But that way you're one building trust and value with that audience, the people who would inherently need you as the next step, right? They're coming in to learn. That maybe helps them build proficiency, but you're demonstrating your knowledge as you go. They learn from you. They build trust. When they learn, then they say, oh man, this is gonna be a lot of work. Oh, hey, that's the logical next step is I just hire Marina. Right? Oh, that's, anyways, just a thought. Oh, that's a good thought. You could do it as a free, like lead magnet type thing. I'm sure you see me and all those Utah business groups. Every Monday I make honey pot posts where I'll just go and be like, Hey, I, uh, I've driven, you know, half a million e-commerce sales using meta ads. I made a free video training to teach you how to do it too. Comment meta and I'll send you the training. So I'm doing honeypot posts to do, to collect leads essentially. Mm-hmm. I'm like, you could do it like that, have it be a free course. Or you could even have it be like a small paid course that you could just run some traffic to. It could be organic traffic, you could do paid traffic, doesn't matter. Um, get people in there and maybe it's something like $97 a month, but anyone who buys is automatically a lead for your business. Oh, for sure. Or a lead for your community. Those are people you can collect video testimonials from. All of that helps the rest of the business grow. So anyways, there was a couple ways you could play that, but just a thought. Well, it's a really good thought. And not only would it help those who dunno how and are in the starting stages, chances are those businesses, businesses will become more successful. Mm-hmm. And actually get off the ground. Yeah. And get to a point where they can pay you. Right. That's the beauty of it. I I, I, I've told you this before. I'm telling all of you my evil plan, my evil scheme with all of this business stuff is if I just help you make enough money that it's a no brainer for you to stay on with me. Everybody gets paid and we're all happy. Right? There you go. That's my goal. If you come in and my $2,500 program, my goal is to help you make enough program, uh, money that it's a no brainer for you to stay on for my $50,000 a year program. Ta That's it. That's the goal. Anyways. That's smart. It's a good business model. Absolutely. Especially, you know, you help those people hit those goals and they're like, yeah, we're gonna keep going. And the the teaching aspect builds so much trust, so much trust because, I mean, it's one thing if you, you say, Hey, I do fractional CFO, they hire you to do the role, but they don't understand what you're doing. They don't know what's really happening behind the scenes. They just know that you're fulfilling a function, but they don't understand it. Right? There's not necessarily the same level of trust. Whereas if you've already taught them all of the things that you're gonna do for them and how you're gonna advise them and how you're gonna help them, then they're like, oh, I know this is a valuable position that she's filling. So you're essentially identifying to them the need that you solve for. Mm-hmm. Really cool, cool model when you think about it like that. Okay. Cool. Cool. We've hit a lot. We have, you have provided a ton of value to me and my audience. Is there anything that I could do to provide value to you and your audience as well? Um, yeah. What would you say to really any business owner getting going and getting started, um, on how to get there or what's needed? Great question. Two things. First part is you have to overcome the fear of starting. I think too many people get in their heads that they're gonna be judged whether they succeed or they fail, they're gonna be judged, right? Alex Hormoz phrased it as a neutral tax on life because if you take action or you don't take action, you're gonna be judged for whichever choice you make, right? So recognize that's irrelevant. It's coming either way. How do you overcome the fear of. Failure. How do you overcome the fear of how other people are gonna look at you? How do you overcome the fear of losing relationships? Because the reality is when you grow a business, your standards change and elevate, and you are going to lose the friend base that you used to have because they can't relate to you anymore. Right? Right. There's a whole lot of things to be afraid of when you start. You have to overcome that, and if you get past that obstacle, I think that that's the hardest obstacle to get past. If you get past that obstacle, then it just becomes the simple equation. I teach it as the entrepreneur success formula. Continuous action plus continuous learning equals success. If you do those two things, you will eventually win. Mm-hmm. Just don't give up. So overcome fear and don't give up. That's the secret. I think that's good advice. And then, you know, reach out if you have questions. We're here to help. Absolutely. I gotta help a hundred entrepreneurs double their revenue this year. You know, that's a big goal. So it's a big goal. Reach out. Make it easy on me. Okay. Well, I appreciate you coming on the show. Thanks so much. Thanks for having me. Hey, where can, uh, people find you? Follow you everywhere. Give us an Instagram handle. Oh, that's not a good one. Okay. Give us a Facebook or a, a YouTube or a something. How do they connect with you? Um, Facebook email. Um, it's pretty easy. You could always find me at marina@greenedgecfo.com or marina@marinadooley.com. Um, or just look me up on Facebook under Marina Dooley Advisory or Green Edge CFO. Hit her up. Get the mindset help. You need go tos a Thanks so much. Thanks.