#46 From Burnout to Building a Better Healthcare Model | Dr. Kade Hadley

Stem cell therapy, regenerative medicine, concierge medicine, entrepreneurship, longevity, and healthcare innovation—Dr. Kade Hadley explains why the future of medicine is shifting away from the traditional insurance model and toward personalized, regenerative care.

In this episode of Based Business, Parker McCumber sits down with Dr. Kade Hadley to discuss stem cells, exosomes, concierge medicine, entrepreneurship, and why many physicians are building businesses that put patients—not insurance companies—first.

Dr. Kade shares his journey from traditional medicine into regenerative healthcare, why stem cell therapies are gaining momentum, and how concierge medicine allows doctors to spend more time solving the root causes of health issues instead of simply treating symptoms.

One of the biggest takeaways?

👉 Your health is your greatest business asset—and the future of medicine is becoming more personalized than ever.

💡 **In this episode, you'll learn:**

• How stem cell therapy and regenerative medicine work
• The difference between stem cells and exosomes
• Why concierge medicine is growing rapidly
• How insurance changes the patient experience
• What regenerative medicine can (and can't) do
• Dr. Kade's remarkable recovery from stage four heart failure
• Why entrepreneurs should prioritize health as leverage
• Building a business around solving real problems
• How Cellunova is helping make regenerative medicine more accessible

🚀 **Who this episode is for:**

• Entrepreneurs focused on long-term health and performance
• Anyone curious about stem cell therapy
• Healthcare professionals exploring concierge medicine
• Patients looking for alternatives to traditional healthcare
• Business owners interested in longevity and peak performance

🎟️ **Mission Ready Mastermind**

Dr. Kade Hadley is one of the featured speakers at the upcoming Mission Ready Mastermind, where entrepreneurs and business owners come together to learn practical strategies for scaling businesses, improving leadership, and building meaningful relationships.

📅 July 23–24
📍 Club Paddock – American Fork, Utah

🔗 Learn more: https://www.parkermccumber.com/mission-ready-mastermind

🔗 **Connect with Dr. Kade Hadley:**

🌐 cellunova.bio
🩺 Concierge Medical Practice
📸 Instagram: @lifeofdrkh

⏱️ **TIMESTAMPS**

00:00 Aging Stem Cells Explained
00:26 Concierge Care: A Better Healthcare Model
00:58 Stem Cells Become Legal in Utah
01:18 Meet Dr. Kade Hadley
02:45 From Surgery to Regenerative Medicine
04:09 Early Stem Cell Research
06:34 What Stem Cells Actually Do
07:22 Umbilical Cord Stem Cells & Exosomes
10:11 Why Concierge Medicine Works
16:19 Insurance Denials & Healthcare Frustrations
18:38 Concierge Care vs Traditional Medicine
23:18 Real Patient Results
24:51 Why Targeted Injections Matter
31:05 Healing Timeline Expectations
32:55 Recovering From Stage Four Heart Failure
39:02 IV Wellness & Recovery Outcomes
41:14 Why Proper Imaging Matters
42:23 Who Benefits Most From Concierge Medicine
44:21 Stem Cells vs Surgery
46:30 Improving Post-Surgical Recovery
47:53 Costs, Consultations & Pricing
51:09 Why Dr. Kade Went Independent
53:31 Insurance vs Cash-Pay Medicine
56:52 Concierge Membership Model
01:00:07 Monetizing What You Love
01:05:55 Making Stem Cell Therapy More Affordable
01:07:55 Building Collaborative Medical Teams
01:12:12 Military Service & Entrepreneurial Freedom
01:18:30 Physician Burnout & Residency Culture
01:18:58 Sleep Deprivation in Medicine
01:20:19 The Surgeon Shortage
01:21:33 Risk Tolerance & Entrepreneurship
01:22:47 ADHD, Productivity & Time Blocking
01:23:54 Delayed Gratification & Success
01:29:40 Giving Back to Family
01:32:08 Building Great Teams
01:35:34 Growing a Concierge Practice
01:41:07 Wealth Building & Cash Flow
01:43:04 Wealth Transfer, Investing & Crypto
01:49:01 Scaling Through Products
01:52:01 Cellunova & Final Thoughts

#stemcells #conciergemedicine #entrepreneurship #longevity #healthoptimization

Transcript

SPEAKER_03 0:00

Your body naturally makes stem cells though, still inside the bone. These cells are a little different. They're triggered by inflammatory markers in the body, and they can become whatever kind of cell that they need to be to help reduce inflammation, repair tissue. But just like everything else, as you age, they lose potency, they lose effectiveness. Sure. They get lost on their way to trying to find the injury, you know, little things like that.

SPEAKER_00 0:26

Well, it's a win-win, and that's the best business model, in my opinion. You have a financial incentive to go all in on this. You also get the internal satisfaction of being a higher-level caregiver to most patients, and you make more money, and the patient gets a higher quality of care. They get to know their doctor better, the doctor can provide them with better care because they're knowing each other better. Everything about is just a win for both parties.

SPEAKER_03 0:50

I figured out long before I even applied for medical school that there's much easier ways to make doctor money.

SPEAKER_00 0:58

Everybody wants to know can stem cells help you recover? It's the latest in regenerative medicine. Other nations, South America, for example, they've been practicing stem cells as a therapeutic treatment for over 20 years now. But in 2024, Utah finally legalized it. I'm here today with Dr. Cade Hadley. He's a concierge physician. Comes, takes care of you. But I I know him because I sought him out for stem cell therapies to treat issues relating to my shoulder. I've had a great experience with it so far, and I wanted to bring him on the show, let him share his message because I think it's of an important one, not just from the business perspective, but how do we become a better version of ourselves? How do we take care of our bodies?

unknown 1:50

Right?

SPEAKER_00 1:50

You've only got one body, you might as well take care of it. You're in it for your whole life. I don't know, maybe they make some cyborg stuff. But but Dr. Cade, why don't you introduce yourself real quick? Tell us a little bit about who you are and what you do.

SPEAKER_03 2:02

Yeah. Um, yeah, maybe maybe they'll work on some cyborg stuff one day. Who knows? Download my brain into an Android body. Yeah, exactly. Um well, I'm yeah, I usually just introduce myself as Cade. Dr. Cade, you know, depends on, I guess, the setting. I try to avoid the last name, it feels too professional. Um uh but you know, Dr. Hadley, please. I uh originally I just always had a love for uh science and medicine in general. Um so that was just kind of the path I followed. I uh I uh actually grew up here pretty local, went to Timphew High School, and then just up the road. Yeah, exactly. I did my undergraduate here and then went to Arizona for uh both medical school and my surgical residency. Um, planned on being a surgeon and following that path. Uh, moved out to the East Coast, uh, did uh surgery and worked out there for about six months uh between Connecticut and Manhattan and realized that it was, you know, not much different than being a resident. So you're not just a doctor, you're kind of like a super doctor.

SPEAKER_00 3:19

Because you you have the multiple specialties then, right?

SPEAKER_03 3:22

Yeah. So because regenerative medicine is not like you can't go to residency for it. It's not an official specialty yet. Um, there's uh an American board of regenerative medicine that oversees you right now, which is kind of the first step into it forming into its own subset of medicine. Probably it will be like an extra fellowship off of internal medicine at some point. Um, so I got involved with them uh pretty early on. I'm a diplomat for them, get to go to their meetings, kind of see what they're thinking, bounce ideas off them, see where they're going and where legislation is looking. Um and so that's been awesome to be involved with. Uh, I'm also, you know, kind of wanted to give back a little bit. I did stem cell research uh at UVU actually when I was an undergraduate student, which is what initially kind of drew me into it. So is that what kind of launched you into wanting to be a a uh physician? Um I mean the plan was always to be a physician. Okay. But uh it was this just certain class that we that I took uh after learning about stem cells, um, where we were, you know, we were changing monkey kidney cells into monkey heart cells using some cell differentiation. And that, you know, that that was back in I don't know, 2011 or so in 2012. Uh and so when I got out and came back, uh, you know, there's a little bit of a lag between getting your medical license and when you get here, because I kind of moved out here, then applied. I was just taking a little bit of time off because I hadn't done that in you know over a decade. Yeah, oh yeah. You're I mean, you're in the grind of school, you're in the grind of school. Yeah, yeah, exactly. Um, and one one of my friends out here said, Hey, I don't know if you're looking for something in the meantime, but I know uh about the stem cell company, uh, they're looking for like a medical director or someone who can kind of oversee some of the stuff they're doing. She might be interested in that. So I went and talked to them about it. Um and they were they were they were pretty receptive of it. They're like, we can't pay you much, but I was like, I I'm okay with whatever, yeah, you know, like I'm not expecting to be paid like you would doing surgery. You know, I'm more here for to see where we're at. Uh and to my surprise, really stem cells haven't moved any really anywhere since I left, went to med school, went to residency just 10 years ago.

SPEAKER_00 6:04

Well, I mean you you had essentially a 14-year period there from when you were doing that research into before it became legalized in the state as a a therapeutic medicine.

SPEAKER_03 6:15

Yeah. Yeah. And so and so it's right right where it left off. So pretty easy to catch up when you when there's no progress. Um kind of kind of the first thing I looked at was uh what what was everyone doing in this space? Uh what is this efficacy? What is what are people worried about? Because these cells uh, you know, uh maybe I'll start with what is a stem cell, you know. Okay. Um, you know, if you you have a tissue injury, the skin cells that come off, you know, it's gonna be replaced to report, they replicate, start to become another stem cell. Your body naturally makes stem cells though, still inside the bone. These cells are a little different, they are triggered by inflammatory markers in the body, and they can become whatever kind of cell that they need to be to help reduce inflammation, repair tissue. But just like everything else, as you age, they lose potency, they lose effectiveness. Sure. You know, they get lost on their way to trying to find the injury, you know, little things like that. Um, so nowadays, you know, most of these are all coming from uh the cord. Uh there are some full placental products.

SPEAKER_00 7:32

You said the cord, this is the umbilical cord, right? So they're mesenchymal stem cells, they come from umbilical cords, placentas, correct?

SPEAKER_03 7:39

Yes, yes, correct. And then uh they excrete these molecules called exosomes, uh very individualized, say, really, they're peptides, basically. Uh that's a pretty, you know, hot thing right now. But they're that's pretty much what they are.

SPEAKER_00 7:58

And and then the exosome and the peptides, very similarly, they are the signal producer, correct?

SPEAKER_03 8:03

Exactly. Okay. So so they bind to something saying, hey, we need help here. You know, there's some that are for anti-inflammatory. There's some that are go tag cells that are dying and say, hey, we need to kill the cell and replace it. There's some that just go grab on and be like, hey, there's a there's a problem here, we need to add more. Gotcha. Okay. Um and so kind of the idea behind it is you're taking, you know, millions of stem cells from uh as naive and young as they get and most potent as they get to help your body um not only by themselves, but by natural recruitment, because their signals are also much more potent.

SPEAKER_00 8:51

Gotcha. So it not only is it an external benefit, but it signals to your body, hey, we need to bring our stem cells, we need to put them here. So you said there's the natural uh internal component is also helping you repair, correct? Yes, yes, yes, 100%. And so can I ask what made you specifically interested in that? Because you said back in 2011 you started to research stem cells, that class got you interested. Um, and then you come back, that's your your first job when you come back to the state, correct? So obviously there was like an interest base in the regenerative medicine in the stem cells. What was it specifically that kind of said or made you think, you know, that was where you wanted to move into and start to maybe practice?

SPEAKER_03 9:35

Uh really uh it was it was kind of a combination of the happenstance that uh mutual connection got me involved with this stem cell company. And I was able to, you know, uh help them write some SOP documents and do some research for them and get some pre and post-MRIs and you know, really take a look at this stuff. Um, and so that really helped me feel more, you know, comfortable with and and be able to, you know, kind of prove the utilization and the effectiveness of these therapies. And then I started thinking, you know, peop surgeons want to operate less and less every day. Because uh, if for people who don't know, Medicare reimbursements uh historically since about the 90s drop about three to seven percent every year. They never go up, it's always three to seven three to seven minus. And so they just get lower and lower and lower and lower. So doctors make less and less and less and less. Yeah, every year you expect I mean, especially compared to inflation. Yeah. Yeah. So you you got inflation, and then you can always expect a three to seven percent pay cut in everything you do. So, you know, that's something you have to even, I guess, plan in your budget, you know. That's where a lot of doctors get into a lot of financial trouble because they come out and you know, historically, you know, people offer you a big contract your first year if you meet these metrics, which are like nearly impossible to meet. So you buy stuff based on your first year's salary, then not only do they cut your salary, but then they also you lose it on the reimbursement side. Oh man. And so uh a little bit of adjusting there. Um uh really, though, what got me into the utilization of SEMSOS was I I was just kind of tired of being part of a system that only gives me seven to ten minutes to try and figure out what's wrong with somebody that I have never met, I know nothing about, they're just going off what they tell me and what was written in their chart, which I they could have, you know, just put whatever in there. Yeah, exactly. You know, and you know, the that they're working on stuff, you know, they have the care everywhere now, Epic does, which is great, where anyone who chooses to participate in it can. So if they have been seen by another hospital or clinic that uses that EMR system, they can request the records so that you can know a little bit more, but with the time window you have, it's like it's really tough. If you, you know, if you're you end up with 10 minutes to meet somebody, tell them who you are, and figure out what's wrong with them, give them a diagnosis, and come up with a treatment plan.

SPEAKER_00 12:31

It's it's a broken methodology, in my opinion. I I mean, we've talked outside of this episode before about you know, the the doctors used to be hired by like companies, organizations, uh, I forget what the term is, like a clan, maybe? Yeah, like groups. Yeah, and and with that, you had more time with your patients, you were more intimately aware of what they were going through and what kind of work conditions they were in and what their background was, because you served that group. And now the way medicine is, I mean, it's it's for example, IHC in in Utah. They don't really have a monopoly. You see Revere coming up and stuff now, but it's they probably provide care to 80% or more of the state. So I'm like, it's just not there's no specialization to you. Yeah. That's actually something I really like about um the concierge medicine piece that that you're starting to provide.

SPEAKER_03 13:33

And and that's why I got into it, because uh that that's kind of the way that I'd see medicine. And you know, I the I don't know that there might be enough physicians to really do it that way. Um, but you could for sure bring it back to where it was where it's at least, you know, a little bit more care, a little more follow-through. You know, communication is a huge issue when you're seeing eight different doctors and none of them can even talk to each other on the same system, right? Like somebody's using say, you know, simple practice, someone's used an Epic, there's no cross-communication whatsoever. Yeah, you're hoping they pick up the phone or send an email. Like you better not pick up the phone or send an email because they only spend seven minutes with you. Yeah, and I and I've I've even tried that before. Like I would call and ask for the doctor. Oh, he's busy, he'll call you back. You know how many times you get called back, like one out of one out of ten, maybe, if you're lucky. Um, and then they really can't share much. You know, you gotta request all these documents and whatever, just to even get access to whatever they said or did.

SPEAKER_00 14:41

Um, so can I ask, why did you want to become a doctor or a a physician in general? You said, you know, you always had a love for science when you were a kid. Was there a physician, a doctor, somebody that had an impact in your life? Was there, you know, something that happened where you were like, yeah, that's just really cool, or was it the the I'm chasing the glamour and the money of being a doctor and you learn the reality a little bit later?

SPEAKER_03 15:06

Um I would say maybe a combination of everything. Sure. You know? Um I I figured out, you know, long before I even applied for medical school that there's there's much easier ways to make doctor money. You know? Yeah. The stigma where you know doctors are super wealthy. It started back when they were in the groups and doctors would actually be super wealthy. Yeah, they're making like you know, 20x what doctors make nowadays, and without all that inflation, you know, like a couple paychecks you could buy a house. Now, you know, a couple paychecks you're trying to just rent a place. You know? Yeah. So it uh it's definitely changed a lot. Um really, uh I just I've always been like kind of like a caretaker was really the big thing. Gotcha, that's cool. Surgery always fascinated me. Um I always thought that that would be incredibly interesting. I and was always told, you know, oh well, everybody wants to be a surgeon until you go do surgery, then you don't want to anymore. Um, but I loved it. Um it it gets a little tough now, and this is another, you know, kind of battle we go through, is sure. It's it's harder, it gets harder and harder to be a doctor because you submit for say there's a certain kind of fracture and you don't need, in your opinion, an anatomical plate. We put little plates in, you know. I'm sure people have seen the x-rays with plates in the screws. We can't do it with the straight one because of where it's broken. We need one that actually molds to it. Um, and that gets denied. Yeah, the doctor's not actually the one making the decision, it's the insurance. Yeah, so your choices are I can bill this patient ten thousand dollars for an anatomical plate or use the the straight one that they approve, right? So then you sit there and try and bend it until it's anatomical and smacking it with a hammer. Do your best, yeah, literally. Wow. Um, and so that's another thing that led me into concierge medicine because obviously that's not covered by insurance. Yeah, um, and doctors aren't trying to run bills up for people, you know, try and pick the most cost-effective way to solve a problem. Um, but really the biggest reason to answer uh the question overall is I've always been a big fan of getting to know your patient. So I, you know, I chose to only take a limited amount of clients. Um, I like to get to know them, medical history, you know, especially if it's like a family, do like a family group and get to know everything about them, uh and you know, kind of become someone that they're comfortable with, you know, instead of a stranger. The awkward, you know, go to the doctor's office and you just had a newborn and your five-year-old's sick, and they're screaming, and smells terrible, and they're calling people, and some kid comes over and throws a Lego at you.

SPEAKER_00 18:22

This is a lived experience that families go through every day. Yeah.

SPEAKER_03 18:26

You know, it's kind of nice sometimes. You know, you just be able to text text your doctor.

SPEAKER_00 18:32

Have them come to your house even. Yeah, exactly. Somewhere where you're comfortable on your time a little bit, you know?

SPEAKER_03 18:38

Yeah. Yeah. Yeah, for the most part. And that's why I kept it more limited. So that because one of the one of the things you see the most is you, especially with like any specialist, oh yeah, we can fit you in in two months.

SPEAKER_00 18:50

Oh yeah, I mean, we talked about this um when I um was seeking care from you originally. Uh one of the things I really liked, you came to my house at 6 p.m. or something, right? Just, hey, after dinner, we're gonna go take care of it. Great. So we did it at my kitchen table.

SPEAKER_03 19:06

Yeah.

SPEAKER_00 19:07

As opposed to I've got to book out, I've got to come in, take time off work, go in and and do it in the office hours. And I know I'm gonna get there and I'm gonna have to wait, and I'm gonna have to check in, and then after I check in, I'm gonna sit in the waiting room for 15 minutes, and then they're gonna take me back, and some nurse is gonna take my blood pressure, I'm gonna wait for another 15 minutes, then a doctor's gonna come in, give me five minutes of his time. Yeah. It's just a w I mean, doing it the traditional way. And then book you for a stem cell appointment.

SPEAKER_03 19:35

Yeah, in two months from now.

SPEAKER_00 19:37

Oh, so I told you about my ankle reconstruction, right? Yeah. It was uh uh playing flag football, catch a patch of uneven grass, blows my foot out to the side, like leg, foot. Yeah. All of the soft tissue on the interior of my ankle destroyed. Go into the hospital, they take an x-ray. Well, there's no breaks, it's just a bad sprain. You're gonna be okay. Send me home. Months go by, no progress. So I I go back in for the follow-up. Yeah, that looks uh looks pretty bad. Um, let's schedule you for an MRI. Schedule the MRI two months out. So now I've got this injury for four months where I can like limp around, but I can't really walk or do anything that I would normally do. Um I get in for the MRI, the MRI says, Oh, yeah, you've got a full tear on your deltoid ligament, you've torn all of the supporting, you know, tendons and ligaments. You need to have uh an ankle reconstruction. And now you've got a ton of scar tissue. And I've got a ton of scar tissue, so it's gonna be harder to repair and more uh longer road to recovery. And then they schedule that uh out for another two months. Yeah. It's like, okay, I'm six months into this process before I actually get a surgery that I need. Yeah. All because I'm on the hospital's timeline versus concierge medicine that can get you taken care of faster, quicker. Yeah, yeah, a hundred percent.

SPEAKER_03 21:07

It'll get you to the end result in a more efficient manner. Exactly, exactly. And uh that's another thing that's becomes harder and harder to work on, you know, especially uh, you know, I specialize to put ankle surgery. So, you know, but usually you you need privileges in a hospital to be able to do it, or there's got to be a private surgery center. But you know, as a physician, you're only allowed to own 33% of a surgery center. Gotcha so so in order to do it that that way, you need two other physicians who want to do 33% of their volume at their own surgery center, have some capital that who can sure help out with that. And then you need someone non medical to oversee it. Yeah. Um and that that's one of the harder parts of the city.

SPEAKER_00 22:00

Just getting the stuff ordered, right? Like I had to go, they do the x-ray, then it's a waiting game. Then it's an MRI, then it's a waiting game. If you go to concierge medicine, you could kind of bypass some of that. I mean, like you could put in an order still, right?

SPEAKER_03 22:13

Yeah, well, yeah. Well, and now they have these. That's exactly what I would do. Um, they go to telica imaging just off State Street. They'll do your X-ray and MRI at the same time. Yeah, even during even during residency when I was going through the hospital system, I would always do X-ray, they get it back real quick. MRI next. Yeah. It just makes sense. And like and it's there and it's available. If if people choose to do it, great. If not, then that's fine. But that's their choice. But you can't see soft tissue for people who don't know. X-rays will tell you nothing about soft tissue, like you know, tendons and ligaments and things like that. Yeah.

SPEAKER_00 22:52

I mean, I had things that no bone breaks, so nobody could see anything was wrong, other than the fact that I have this big swollen purple ankle and foot.

SPEAKER_03 23:01

Yeah, basically all it can the only indicators you can get is if something is shifted but not broken. And even then, you don't know what it is that's torn because you can't see it.

SPEAKER_00 23:12

And you're hoping that somebody is paying attention to the shift and not the break. Yeah. I mean, it's just a nightmare for me. So uh real quick, quick testimonial. I got my first um set of injections we did posterior shoulder. Uh I had I had been diagnosed with uh AC joint deterioration and supraspinatus tendinopathy. And I'm going through physical therapy and stuff like that. It just hurts. It just hurts. So I'm like, okay, there's got to be something to help. So we try the stem cells. Uh about a week, and I started to notice really good anti-inflammation effects. Like I didn't feel like I was uh snagging on anything anymore, didn't feel like I was catching on the shoulder as much. The movement was immediately improved. As that has progressed in its recovery, we started to notice a lot of pain across the front of the shoulder, biceps tendon. We go in, we do an anterior injection. It takes about a week again, and uh the mobility just way better. I don't feel like it's uh it's rubbing the same. I don't feel like there's pressure on it the same way. So I'm like, again, that's a really good anti-inflammation response there. Uh tell us real quick, because this is my experience. What do you typically expect when it comes to the stem cell treatment? Because I think, you know, before I talked to you for the first time, I thought it's like, hey, I'm gonna go to Mexico for five days, they're gonna plug me into some IVs, give me some shots, and then I'll just be magically healed. It's really there's a time process associated with this, correct?

SPEAKER_03 24:51

Yes, one 100%. And and this was actually the the dehortigated injections was an idea that it came up with because everyone was doing IVs, and uh a lot of people sell these full placental products, which are not just isolated mesenchymal cells. They're they take the placenta, everything, and grind it up, get the juice out. So you're getting uh mesenchymal stem cells, hemopoietic stem cells, random placental tissue juice and proteins, um, which includes clotting proteins. And everyone's doing these IV and people with clotting disorders or happen to get unlucky, it can it can cause blood clots. Um and then also just I like to look at things from a biochemical level. So, you know, why is this happening first? And then how do you prevent this from happening as much as you can? You know, first, you know, my first go-to is let's find a product that is isolated mesenchymal stem cells first. That way we just don't have to worry about that at all. Um, and then second, you know, following blood flow, because the whole purpose of intramuscular injections is, you know, it's gonna muscle is hypervascular, so it's gonna get into your bloodstream, right? So then you look at where's the blood flowing, right? Um, where is it gonna go by first before it then gets to your heart again, pumped through your lungs, because they're actually too large to pass through the alveoli. So a lot of them get stuck there. They still secrete the exosomes, which are small enough to pass.

SPEAKER_00 26:30

You'll breathe so good.

SPEAKER_03 26:32

Yeah, yeah. Breathe great forever. Um uh, but yeah, so I kind of found throughout uh the research I've done and uh have quite a bit of literature uh just holding on to at the moment, kind of waiting to publish, uh, you know, uh as I kind of fine-tune all this and back it with the biochemistry forward, which which is what I did to start. But you know, it's one thing to map it in your head and then to actually write it all down and then make it something that's digestible for somebody. For sure. Um uh so the I came up with this idea of targeting intramuscular injections. Um, that way you are putting it directly where the injury is. So with like say a superspinatus there, you know, you put it in the muscle belly of the supraspinatus, that's what fades the peritinon, which is the sheath over your tendon, that then you know supplies the nutrients to it. So that's where it's headed. So it's gonna go right by your injury first.

SPEAKER_00 27:45

But gives it the opportunity to connect. I mean, just in my mind, that seems like the obvious solution to raise the efficacy of it. Exactly.

SPEAKER_03 27:52

And then another thing, I was like, well, what can we do more than just have it run by it real quick? So then I started thinking, well, we can get these stem cells to go buy it later by putting them lower and put exosomes in there. So the signals are already made. So they're just gonna follow the signals instead of get trapped a traditional way. Gotcha. And so there's uh a whole kind of framework uh that I set out for that, and I've written uh over 50 different protocols for uh all sorts of things from musculoskeletal uh disorders to neurological, uh, with the help of, you know, obviously some neurologists uh and you know, I've worked with a lot of other specialists on these things because, you know, uh you don't know what you don't know, and some, you know, and medicine is so vast nowadays with the amount of knowledge we have. Right.

SPEAKER_00 28:53

So let me ask about this, because everybody thinks um you think of stem cells, you're thinking of soft tissue repair, typically speaking. You mentioned musculoskeletal, so maybe maybe there's some additional uh like you probably get some benefits for breaks and things like that too. Like if you had a broken arm, stem cells probably provide some some healing for that as well. What other kind of health benefits do you typically see with somebody who is going through a stem cell therapy?

SPEAKER_03 29:20

So, you know, that it it's it's almost incredible. And one of the reasons that it still fascinates me is I I notice different things all the time uh that are reported over and over. Uh, you know, some consistent ones are, you know, better sleep, more energy, which that alone, just getting better sleep, is gonna help.

SPEAKER_00 29:42

I will say I I get better sleep. I thought it was largely because if I don't have the discomfort, the inflammation in the shoulder, and I like roll over or lean on it, it's not causing me pain, so it's not waking me up. But there's probably an additional layer to that.

SPEAKER_03 29:55

That yeah, well, and that could also be true. It could just, you know, the correlation they say it doesn't necessarily mean the causation, but but like you said, since it's reducing the pain, you're able to sleep better. Yeah. Um uh I can tell from personal story of mine, uh, I had a heart issue going on. I was just doing intramuscular deltoid injections, stem cells, um, and it it worked really well. You know, I was able to recover in, you know, a pretty quick amount of time compared to what the literature says I was looking at based on what happened.

SPEAKER_00 30:32

Um can we jump into that story a little bit? Yeah, yeah. So I I shared kind of my testimonial experience with the stem cell so far. Um, you mentioned, you know, it takes takes time for everything to heal. I'm in the first three months, largely anti-inflammatory. Um, but I think you have a really interesting testimonial of your own product as well. So you you said you were previously in heart failure. Yes.

SPEAKER_03 31:00

Yeah, I um I'll answer your question real quick because I realize that I totally missed it. Um, yeah, kind of what I've found out is that the first three one to three months is largely anti-inflammatory. Everything's being marked, everything's being tagged, all these things are being recruited. And then from about three to six months is where, you know, the real work is done on the repair.

SPEAKER_00 31:21

Okay.

SPEAKER_03 31:21

So, you know, a lot of a lot of patients uh around three months will be like, you know, I think I need another one. It worked really good for three months, but it's starting to hurt again. Uh, it doesn't necessarily mean they're not still working. It just they're not focusing on anti-refinement. So that's like a good time if you want to always let people know uh it's still a little gone, still the repair is happening. You're just it's letting you feel the pain now, which you know, when you think about it biologically, it makes a lot of sense. Sure. Your body at that point wants you to feel the pain again so that you don't do much with it, so that it can heal. Um, but that's kind of the time window where you could do another one because then at some point you're gonna be getting both anti-inflammatory and healing. And then by that time it should be healed enough that the second set of healing, you know, there's not much pain at all.

SPEAKER_00 32:10

Yeah. And this is the protocol essentially that we've gone through with the two different injections, because we did the posterior, that one uh helped a lot. And then we started to identify pain across the front a couple months later, hit that with an injection.

SPEAKER_04 32:23

Mm-hmm.

SPEAKER_03 32:24

Yeah, exactly. So, and that's that, you know, that's kind of what I just recommended uh, you know, for quite a while now, because it just seems to give people the maximum amount of pain relief, uh, which is really what people are looking for. Yeah. And also it, you know, heals the body. So then once it's it's healed, it's healed. It's not like cortisone where it's just continuously degrading your tissue and giving you anti-inflammatory for a couple months at a time. Um, but then to kind of dive into that story, yeah. So I was, you know, I went from one week, I was, you know, running miles with my dog, going to the gym, you know, living my life. I got sick, it was flu season, assumed it was, you know, just the flu or you know, maybe COVID or whatever it was. Um had, you know, was really sick for three, four days, got over it. Uh, I took a trip to Phoenix, and then after about another three, four days of recovering from being sick, I started feeling sick again. And I was like, there's no way. I just got the same thing twice. Like, how unlucky is that? But then it started rapidly progressing to the point where like I like was having a hard time breathing. Like I couldn't even walk up a flight of stairs if I was going to pass out. Yeah. Um, so then at that point, I was like, I gotta get home, I gotta go get this checked out, uh go in and get my labs done. All my labs are completely normal. You know, I think the only thing that was off is I was like slightly anemic, which is a little weird for 31-year-old male who hasn't had anemia issues before. Yeah, and usually, you know, we we don't. Um and so uh they do the imaging. And it turned out I was in multi-organ failure. I was in stage four heart failure, which is something you see in like a nine-year-old. Uh my pancreas was completely inflamed, my liver was failing. Uh, and then what do you do at that point? You know, you have all this information and all of it says that everything's normal and natural.

SPEAKER_00 34:40

And you say stage four, I mean that's typically associated with like a terminal illness, correct?

SPEAKER_03 34:45

Ba basically, like ear like my ejection fraction was 20%, which they were the cardiothoracic guy saw was he's like, the only reason that I don't book an OR right now and make you stay here is because you just walked from the parking lot, came up the elevator, and we're having a normal conversation. It's like I don't understand. I mean, people pass out around, you know, 40. So like, and at 20, like you'd run a real risk of dying if you even just walk around. Um, so stayed, uh, was kind of being treated, got some medication, they started talking to me about some treatment plans. They weren't totally sure what to do other than reduce inflammation so that I wasn't in pain from acute pancreatitis, and you know, lower the try and lower the load on the liver, which then dropped my EGFR that was at 99 down to like 40 something, which is like almost renal failure to using renal medications instead. So I was like, you know what, this isn't gonna work. Like I'm gonna end up dying here because my my friend has lost three siblings that are around around my age this just this year from the same thing. So um I figured, you know, if this is the way it's gonna be, then I'm gonna, you know, have some faith in my the research I've done and the results I've seen with these stem cells. I started treating myself with stem cells, and like probably about two, three days later, I started noticing a lot of the anti-inflammatory effects. You know, the pancreatitis was receding, like I wasn't in pain, didn't need to take any pain medication. Um, and I just kept doing I actually I'm fortunate enough to have a stock of stem cells, so I was doing them, you know, like bi-weekly sure for quite a while. Um, and it was working, you know, and now here we are two months later, and I'm back. I can work out. I I can't really run miles yet again, but I can take my dog out and walk him for a couple miles. Yeah. Uh we're still still working on it, but you know, I feel better and better every day. Um, but one of those weird side effects uh that I noticed was I've had astigmatism my whole life. I had to wear glasses at night when I drive. And one day I had forgotten my glasses, took a different car, and I was like, oh, this is gonna be great. Um and I started driving. I was like, realized I can see like this is what stoplights look like at night. You know, there's it's not all just one big red line across everything. So that was a random byproduct of using stem cells trying to fix my heart. Uh was so let me ask about the the protocol there.

SPEAKER_00 37:55

Because like for me, tissue injury, we're injecting, you know, near the tissue. You're you're in multiple organ failure. How what did you do uh as far as the treatment for yourself to I mean, approach that? Because it's not like you're gonna shoot your heart and then shoot your pancreas and then shoot like yeah, I I honestly just did intramuscular deltoid injections.

SPEAKER_03 38:17

Okay. Um, and I just used, you know, high bolus of I would just do both shoulders and kind of alternate exosome stem cell and then so brings it across the body type thing. Yeah, and you know, just trying to figure out uh, you know, I did glute injection, just trying to see what was gonna work the best. Sure. You know, I can't say that I even have a formal protocol for what that was because it was basically my entire inside my body of the Yeah, you just went all in on it. Yeah, I was like, I'm just gonna see what I can do, you know.

SPEAKER_00 38:54

Um did you do any um intravenous like uh IV type stuff?

SPEAKER_03 39:00

No, I didn't. Not at all. Um I uh I'm not opposed to IV. Um there there is one really good uh IV-safe stem cell product uh that I would feel comfortable using. Uh I you typically use that for general wellness. So sure, you know, people who come in who are in their uh you know 60s, 70s, and they just they don't really have a real issue. They just want to feel a little better, yeah, you know, and so I'll do, you know, Myers Cocktail, you know, which is based for those who don't know, is basically just you know a good good bolus of all all of the essential vitamins and a lot of the minerals people miss in their diet as they get older, especially here in America, um, where you know we have a lot of processed stuff and you know things get removed. Uh we're not necessarily eating all of the most natural McDonald's.

SPEAKER_02 40:02

Yeah, exactly.

SPEAKER_03 40:05

Uh so yeah, I'll use them with the uh that and that seems to work really well. I I haven't had anyone not say they feel 10 years younger. Oh, for sure. Um and you know, to to be fair, there are time there there are times, but very few um of all the patients have treated. I've only had three patients who were like, I it just didn't it didn't work for me, you know. And you know, at that point I always I always like to I offer you would you like me to retreat you? And we could try a different targeted approach. Yeah. Because I stand behind, you know, I want to make you feel better, whatever that is. And if then if that retreatment doesn't work, then I'm I'm happy to find something that will something that's either gonna work or a specialist that can that I can refer you to.

SPEAKER_00 40:57

And I'd be curious about, you know, if it's if you're not seeing a benefit with the treatment, what was actually the problem? Like if they're coming in for just general wellness, oh yeah, I want to feel better.

SPEAKER_03 41:08

Yeah.

SPEAKER_00 41:08

But it's like you don't have anything wrong with you. I don't know what you expect to feel better from. Yeah, yeah. Or, you know, it's it's not to downplay that maybe somebody comes in for an ache or a pain or something like that.

SPEAKER_03 41:20

It's just yeah, or it's like referrals um from you know past clients and they don't want to get any of the imaging. They just want against themselves. I usually say, well, I I can't guarantee the imaging is what makes it work because then you know when to target. I can't I can't guarantee because I was uh you know, then you go through a subset of questions. Has anyone ever told you you needed a hip replacement? You know, do you have any diagnoses? Like well, of uh like, you know, severe arthritis in these joints. You know, you're just trying to basically figure out stuff without being able to just it's like trying to, you know, describe a Da Vinci painting and then hope that you can put it together in your head, right?

SPEAKER_00 42:10

Like you're describing the Da Vinci painting to the police sketch artist, and he's he's trying to put it together on his own. Yeah.

SPEAKER_03 42:16

Yeah, I try explaining the starry night and then see that see what he comes up with.

SPEAKER_00 42:22

That's so funny. Um, so let me let me ask about the business a little bit. Um well, I mean, we're talking about stem cells because I'm nerding out on them. The more that I've got to know you, the more that I've uh been been in your world a little bit. But the the premise of the show typically, we talk about the business a little bit, mostly in the lens of how do we help people overcome their obstacle to starting, right? And because now you've gone on on your own path of becoming an entrepreneur, you're running your own concierge medicine now. Uh I'm curious, let's let's unpack that a little bit. Like, who is your ideal client for concierge medicine?

SPEAKER_03 43:05

Uh ideal client for concierge medicine is you know, honestly, it's a pretty wide variety, um, but mostly mild to moderate conditions. Uh preventative medicine is great, you know. Sure. Um also, you know, old injuries because they do a great job tagging and getting rid of scar tissue. People who have already had, say, surgery, you know, yeah. And it does a great job breaking up some of that scar tissue. Um uh another kind of just quick testimonial, like my little brother, he got shoulder surgery. Um, and uh the the physician who did uh did it, he was primarily knee surgeon. Uh he was like, I can I can I can do this though, and puts 27 bone anchors in shoulder, which leaves you with uh more. Anchor than left in there. So and you're drilling the titanium screw into another titanium screw. Yeah. Yeah. So I'm like, I'm not sure how well this will work because I know it's not gonna, you know, change any of the hardware in there. But you know, it took them from being stuck here to full range of motion.

SPEAKER_00 44:21

So let me ask about that actually a little bit. In your professional opinion, when do you think someone is a good candidate for stem cells versus somebody being like uh surgery being necessary?

SPEAKER_03 44:33

Uh so anything above mild or moderate, especially when it comes to osteoarthritis. Okay. Like if you come to me and you're bone on bone, I I won't won't treat that. I'll say you you need you need a total knee or you need a total head. Okay.

SPEAKER_00 44:50

This isn't going to be able to And that's not even like uh what is it called, an uh an arthroscopy or whatever. They go in there, they clean it up anymore, you just have to do the whole replacement. Yeah.

SPEAKER_03 44:58

Yeah. If you if you've if you've worn all of it out, there's nothing left.

SPEAKER_00 45:03

It's just if there's no cartilage for the exosome to attach to, then there's no cartilage to repair.

SPEAKER_03 45:10

But what I what I do talk to him about is because you know, normally at that point people are limping pretty bad. Yeah. It hurts a lot when your bones just constantly rubbing on each other. Um so I'll say, you know, when you when you start walking like that, then there's compensation on the other side, it starts wearing out the cartilage rapidly. So if they're still mild to moderate just from compensation on the other side. Yeah, go take it. I'll say, let's set up this hip replacement, and I'll be happy to do some post-recovery stem cells to help you recover faster. Or we can talk to your surgeon. A lot of surgeons nowadays are doing them interoperatively.

SPEAKER_00 45:48

Oh, that's awesome. I'm glad to hear that.

SPEAKER_03 45:50

They will also do them at the post op appointments. And they've seen incredible results. They've seen incredible reduction in refills in pain medications. Um, lots of positive effects. And so I'll offer, you know, I can do it or I can talk to your surgeon about it, see if he's comfortable doing it. I'm happy to help him source the stem cells. Um, and then I'll also treat the other side uh just to make sure that they don't have to go through that again. Because for anyone who's gone through total hip or total knee, uh, it's not necessarily the most enjoyable experience. The recovery's kind of long, it's pretty painful.

SPEAKER_00 46:29

Um, I mean, even I I did ankle, and that's uh I think a faster recovery than a knee or a hip, typically, but it's it was brutal, I felt like. Yeah. Like it's just painful to get up, to walk, to put pressure on it, but all that stuff is necessary for the full recovery. And then you're you're thinking about the time frame. You know, you're on like a knee scooter for the first few months, then you're on crutches, then you're on yeah, just yeah.

SPEAKER_03 46:54

Any lower extremity you get you always have more swelling because you know the blood goes down, pulls gravity. You're right, you're standing up, it's all damn gravity. And yeah, and then you're just relying on the little pumps in your veins to get it back up there while gravity is still trying to pull it down. So uh yeah, a lot of swelling is normal. That's why like I think the post-operative lower extremity injections are phenomenal. Like I I don't see.

SPEAKER_00 47:22

Well, and it probably increases the efficacy of your uh, you know, body's what is it, the lymphatic system that helps you pump it out, essentially, drain it out, move it out. Yeah, everything.

SPEAKER_03 47:33

Everything from blood flow to lymphatics to you know helping dampen down these inflammatory signals. You know, it really it it's kind of like an all-in-one end it's not hurting your liver, it's not hitting your kidneys, it's not a pill. This is all natural.

SPEAKER_00 47:52

Yeah. What does it typically cost if somebody's like, hey, you know, Dr. Cade, I want to, you know, be your patient. What does it look like one to work with you, but what does it cost to have a concierge medical appointment even? I don't think I think it's a world that a lot of people aren't even aware of. So the more we could tell them about it, the more it maybe helps them with that, like, oh, this could help me.

SPEAKER_03 48:13

Yeah. So um typically uh uh I'd like to do a lot of like the uh initial like meet and greet appointments via telehealth, uh, just because you know, those are just standard, you know, telehealth appointment that those are run you're asking questions, getting to know each other. Yeah, you know, kind of figure out is it is this something that's gonna work for you? Is this something that's gonna be worth your time and money for me to help you with? For sure. You know, is this gonna be a good fit? Uh and those are like a hundred dollars, you know, uh just figure out. Uh I use sometimes I'm used to doing for free, but then you get everybody 700 for everything. Well, yeah, you just get way, way too many. You want like it's kind of like if you have a little bit of skin in the game, then you at least know somebody's interested in your syrups. Whereas if it's just book a free consultation, they're like sick, I get to call a doctor and ask a bunch of questions for free.

SPEAKER_00 49:12

Hey man, my knee hurts. What should I do?

SPEAKER_03 49:14

Yeah, exactly. Um, and then you know, the stem cells, they they typically run about 2,000 to 3,500 per cc is kind of the standard market rate. Uh I advertise um, you know, 2500 a cc, but I like to do a lot of uh you know working with clients, especially as you you know, you get to know them and do all this stuff and for sure. You develop a plan. Yeah, and you know, like what is it that like you're going to need? Because, you know, and I'll if you know they're I can afford this, and I'm like, well, you you you I know you you need this. Yeah. And well, you don't want to sell somebody something they don't need. A lot of times I'll come up, you know, with the buy one, get one free, or you know, try and make sure. Because if I'm gonna take someone on as a client and want them to get better.

SPEAKER_00 50:17

And so I'm not gonna Well, I mean, the success, you know, is where you get your testimonials and your reviews. And exactly. Like if uh I had a really horrible experience, we probably wouldn't be sitting here right now, you know.

SPEAKER_03 50:27

Right, exactly. You'd be like, hey, this guy just showed up in my house and stabbed me with a needle a whole bunch, and now it I just hurt all the time. Yeah. But yeah, so um, and then we also did I you know, I put on like a lot of events where like if you just want to come and listen and learn about stem cell therapies, because honestly, it you know, when it comes down to laws and how these are used, like a lot of the times everybody has a voice. So if people are willing to come listen and learn about these stem cells, then you know, I'll do it. If you show up to this event, then you know that would give you a discount or something. Yeah, it's you know, you know, 1300 or 1500 or whatever per CC.

SPEAKER_00 51:09

So when did you make the decision that you were going to uh really just go in on being an entrepreneur and running your own practice versus like n working with IHC or you know, some other healthcare company that's local? Like what was the defining factor for you?

SPEAKER_03 51:26

You know, just seeing, and we know we kind of talked about it a little bit, uh all of the reimbursement going down and the patient load being so high. I mean, you you feel like a resident basically, but you make a little bit more money, and it's super stressful, right? You're seeing people, you know, 60, 70 hours a week, and then you know, to make sure that you don't get audited, and then they take half the money back that you earned from the lower reimbursement because you missed a number in a note somewhere, you know. Yeah, you're doing that on your own time. So you're seeing patients 67 70 hours a week, then you get to write a note that's like a you know, half a book length of everything that you did and what happened for every single one of those patients. For sure. So you're working probably hundred plus hours a week, and you know it's it's tough, and you don't you don't feel like you're giving people the care that they deserve. It's hard to like go into a situation where you know you have option A, B, and C, and you're only allowed to do C. So it really is more of the caregiver mentality for you then. Yeah, very much so. Um uh it also, you know, uh would be lying if I said it didn't have anything to do with, you know, realizing that you can make more money. Yeah, just just because you have a medical degree doesn't mean you have to work for a hospital or a group and let somebody take 70% of your revenue.

SPEAKER_00 53:00

Well, it's a win-win, and that's the best business model, in my opinion. Yeah. Right. You have a financial incentive to, you know, go all in on this. You also get the internal satisfaction of being a higher level caregiver to most patients, and you make more money, and the patient gets a higher quality of care, they get to know their doctor better, the doctor can provide them with better care because they're knowing each other better. I mean, like everything about is just a win for both parties, yeah.

SPEAKER_03 53:29

In my opinion, anyways. I I agree. And and I also I I correlate some of the success in that area to, you know, I don't think sometimes people even realize how much they're paying for health insurance. Like if you look at your pay stub, oh yeah, like, you know, it could, you know, a few hundred to a few thousand dollars.

SPEAKER_00 53:50

And that's if you're going through your company and you're getting a better rate with your company because they have, you know, hundreds of people on it or something like that.

SPEAKER_03 53:56

Yeah, you're like if you like it, you it's really not that it's not that much, if any more expensive to hire a concierge doctor. Yeah.

SPEAKER_00 54:07

You know? And I mean, I looked at um I a small business owner, right? I looked at doing, you know, uh uh essentially uh health benefits for my company, right? It's like a thousand dollars per month per person. Like, what? And then you look at, you know, do you want to add families on there? Woof. I mean, then my Then it's another 300 for every kid. I was gonna say my mine at the time, I was looking, I probably had one kid with another one on the way. Yeah. And it was like, uh, for me, my wife, and our son, 14, 1500 bucks a month. Yeah. I'm like, we have no pre-existing conditions, we have no issues.

SPEAKER_03 54:50

I'm like, Yeah, don't drink, don't smoke, yeah, no risk factors. And you know, you're spending, you think as that compounds over the years.

SPEAKER_00 54:59

Yeah, you're you're looking at, you know, uh right out the gate, 17 grand a year.

SPEAKER_03 55:03

Yeah.

SPEAKER_00 55:04

For your family's health insurance. Just in case. And I'm like, am I getting 17 grand a worth of treatments for my annual checkups? Yeah. Like, you're like, definitely not. I'm gonna go right. But I'm like, that also incentivizes me to try and go to the doctor more. It's like, oh, I've got a flu, I'm just gonna go in. Yeah. Uh I have I have had this cough for two weeks, I'm just gonna go in. Yeah. No other symptoms. But I'm like, I gotta get my 17 grand out of this. Um, so it's just it's a bad system, in my opinion, to go that way. I much prefer, like, if you can offer, you know, cash pay options. I mean, first of all, you go to IHC, they're gonna give you 40 to 50% off if you do same-day cash pay anyways. Yeah. Because it's the insurance that jacks everything up.

SPEAKER_03 55:46

Yeah. Yeah. And even then, like say, you know, concierge medicine only goes so far, right? Like if, you know, you have something terrible happen, like you're gonna need to go to the hospital, right? Sure. And that's not something something uh concierge medicine doc can really do for you. Sure. Um, but even then you go, you don't have insurance, so you're already at a discounted rate. Plus, they have a million, a million programs you can sign up for, and by the end of it, you're paying $50 a month for whatever happened.

SPEAKER_00 56:22

Yeah. You know, and it saves you so much money, too. Yeah. And the hard part is for I think a lot of people, if you go that route, just just my thought process on it is you end up paying more when you have something happen versus it being spread out across the year. Because that's really why insurance rates are the way they are, is they just assume that their average cost at when there's an incident is going to be that $20,000 or whatever. So you got to pay that $20,000 over the course of the year.

SPEAKER_03 56:51

Yeah, yeah. And but then when you think about it compounded, because really with the uh at least I don't know how everyone does their models, but you know, the way I do it is there's like a kind of like like a little like lawyers do, I guess, kind of like a base retainer. Yeah. A couple hundred bucks a month, right? Yeah.

SPEAKER_00 57:09

Essentially a membership.

SPEAKER_03 57:10

Yeah, and it covers like, you know, X amount of stuff. But then anything on top of that uh is is billed for separately, right? Yeah. So, you know, if you need to go get labs done, it's a smart model. Call in the labs, but you you have to pay for the labs, right?

SPEAKER_00 57:28

So I like this. If you're uh listening right now, to the listeners, maybe you're watching on YouTube. You want to build a business model that gives you one recurring revenue. So the membership type thing, like, hey, you're gonna be on a retainer essentially, a couple hundred bucks a month, but you also are still able to charge, you keep the retainer low, right? You're taking care of your people, but you have some consistent income, you're still charging for the services provided when they're provided.

SPEAKER_03 57:55

Exactly. And so you're you're really only paying for what you need instead of paying all the time for nothing, right? Correct. And being able to, you know, even if you don't have say you don't have anything going wrong, there's probably very few months that go by when someone doesn't tweak something or you know, at the gym or whatever, and they just want to quit call up their doctor and be like, hey, what do you think? I tweaked it, it's been a couple days, still hurts. Like, should I take some ibuprofen, Tylenol? What should I be doing?

SPEAKER_00 58:25

And you know, well, and even to get that second opinion on when is this something I need to go in for?

SPEAKER_03 58:30

Yeah, exactly. And then, you know, or is this something that maybe stem cells could do, or is this something that just you know, something as simple as like PRPR exosomes or some of the other products that are, you know, significantly less expensive or uh other other remedies, you know? Um and you know, with that comes you can get a little bit more say in your own healthcare, you know, for sure. Because they get to know you and get to know everyone. And then when, you know, something happens, they they've always it both trust goes both ways, you know. So you're you're really able to hyper focus on the issue rather than you know, a lot of in-hospital care as a physician as you're trying to first figure out is this person telling me anything that's true or not? Or yeah, that's even gonna be information that's usable. Yeah, is this person when they say they're in an eight out of ten pain actually an eight out of ten? Yeah. Or are they just you know or you know, is it much lower, you know, or is someone saying they're in a four out of ten pain.

SPEAKER_00 59:40

I have to look through a smiley face chart. And then I I I just oh, I'm making a kind of frowny face. I'm a six.

SPEAKER_03 59:46

Yeah, you'd be uh you'd be uh surprised because underneath they have descriptions, people say ten out of ten. And like at eight, it's like you're in so much pain that you you are having a hard time speaking. Yeah, yeah. And people come in and just have a regular conversation. They're like, oh, is it ten? Yeah, you're like, all right. Looks like a four to me. Yeah.

SPEAKER_00 1:00:07

Uh let me ask this. I got a couple couple thoughts. One, viewers, if you're thinking, yeah, that membership kind of model, subscription model is nice, but I can't do it in my insert business. Let me give you an example I just thought of.

SPEAKER_01 1:00:22

For an e-commerce company, say you sell kids' pajamas. When a child is born, they're gonna be in kids' pajamas for probably the first ten years of their life.

SPEAKER_00 1:00:37

How often do kids go through a pair of pajamas? Well, when you're really young, you're growing pretty quick, right? You go from like a size one diaper to a size two diaper by month two, maybe a size three diaper by month three or four, size four diaper by your six months old, right? So they're growing fast. They need to go through pajamas. You can sell a membership that gives you recurring income and just let them go on and get a free pair of pajamas every other month or something like that, or every month, or maybe it's quarterly. But there's a way that you can get recurring revenue doing that, and you know that those kids are going to be needing pajamas for the next 10 years of their life, so it's something that's an ongoing value to them. I hope that that makes sense.

SPEAKER_03 1:01:22

Yeah, and that's something that I I've really tried ever since I started doing this. You know, I've learned a lot of harder lessons from, you know, starting a business and getting to a point, and you know, once money starts flowing and learning, you know, I didn't feel like everyone goes through that phase where you you learn some hard lessons, and you know, like it takes a lot of you know, trial and error, just like anything else, you know. Uh and I've heard you talk about it a lot, right? You know, I uh you can't go into being an entrepreneur and expect to be a millionaire in five months. Yeah. It just not realistic.

SPEAKER_00 1:02:00

Like there's just certain I mean it can happen, but it's not realistic, generally speaking.

SPEAKER_03 1:02:04

But and I mean, even if it does happen, like how how able are you to retain that without the knowledge of the kind of the whole process playing out, right? Yeah. Um and you know, the the the more revenue that starts coming in, the more uh risk you start to run with in these kind of problems that at least I've ran into. Uh um, but yeah, that's like one of the first things that I tell people is you know, nowadays you can you can monetize just about anything.

SPEAKER_00 1:02:36

Oh yeah. Did you watch my episode with uh manual? Yeah, yeah. Bootstrap everything, monetize everything.

SPEAKER_03 1:02:43

Yeah, and and so that's why I always ask people, you know, anyone who says, Well, oh, I gotta go to work. I yeah, I have my job, you know, living for the weekend. Yeah. Like you have one life. That's it. If you don't, if you don't love what you're doing, what do you do? Like, say you didn't have to work, what what are you what would you be doing with your time? What what do you like to do? You know, are you you you'd like to work in a wood shop, you know, building furniture? Yeah, you know, are you playing video games? Like, I don't know.

SPEAKER_00 1:03:13

I don't I love that you brought this up because I was thinking about this just last night. Yeah. Right. So it's 11 p.m. I'm sitting at my desk. I've built an AI agent to run my like meta ads account, and I'm going through and it's uh taking my creatives and putting the different variations on them and the spins on them and the different attack angles and my primary text and my, you know, 33 ads that I filmed has become 250 ads now. And it's launching all of those and split testing all of those. And I'm sitting there thinking, I haven't played video games in probably two years. I was a gamer growing up. I loved that stuff, but I'm like, this is my video game now. Yeah. I've monetized doing what I love to do. Yeah. And then I'm thinking to myself, what else? I love learning. I love it. It's just, it's fun. I find joy and enthusiastic uh feelings inside when I learn something new. And so I mean, that's one of the reasons. Like, we spent uh two hours on the phone the other night, yeah, talking about stem cells and stuff. And I'm like, I just love learning about this stuff. So I would also, if I wasn't working, I'd be podcasting. I'd be just bringing people in and talking to them and collecting knowledge and, you know, one, sharing it with the world, providing that value to people because that's fulfilling, but also I feel very fulfilled and happy because I'm learning new things. And I'm like, that makes me a better version of myself. So, in essence, I found a way to monetize doing the things that I enjoy doing, anyways. And just like you're saying, if you're in something that you hate or that you don't love or you don't want to be in, what are you doing to improve that situation and monetize your hobby, your passion, your the thing that you can give the world?

SPEAKER_03 1:04:57

Yeah. Yeah, a hundred percent. And yeah, I agree. That that's like monetization, it can sometimes be harder to figure out depending on what it is that you love, but you can monetize anything. Anything. And that's one thing I've noticed about a lot of entrepreneurs who uh, you know, that I see and lean to look up to and end up seeing succeed is yeah, you know, uh a love for learning is like one one of the first things you notice. Uh willing to learn from anybody. You know. Yeah. And that doesn't mean good in school. Yeah. It means so you're willing to learn from anybody.

SPEAKER_00 1:05:36

Yeah, yeah.

SPEAKER_03 1:05:37

You don't you don't not you don't need to only listen to people with a hundred letters after their name. Yeah. Everybody can teach you something. And then it's for you to decide whether that's valuable information or not.

SPEAKER_00 1:05:49

Well, and even if it's that you're just learning what not to do. Yeah. Or what not to be like.

SPEAKER_03 1:05:54

Yeah, exactly. Yeah. And that that was kind of led me into one of like the The other companies that I run, uh it's uh it's called Sellunova. Uh one of the things that I was like, man, these stem cells are amazing, but they're so expensive. Like, even for a physician to buy a CC, it's costing them like $900, right?

SPEAKER_04 1:06:18

Yeah.

SPEAKER_00 1:06:18

So if they're once you add in a markup, you know, they get their their money for the treatment plus the time. I mean, yeah, yeah. You gotta pay your staff, you can get up in their benefits, all the stuff.

SPEAKER_03 1:06:28

Like, if you're doing you can't do a twelve hundred dollar deal for somebody. Yeah, it just doesn't work. Like you have to charge $2,500 to $3,000 at that point when your just product alone is $900. Yeah. And so I was like, well, how do you lower that? Like, what's the true cost uh coming from this district this fr distributors? And you know, you you learn that number and you're like, oh wow, I could own a distribution company and not only be making money selling them for less to doctors to increase availability, but I have access to the distribution cost now, so I can lower it like lower than anybody else and make sure that everyone's getting taken care of.

SPEAKER_00 1:07:16

Yeah, that's awesome. I love the uh the idea, and this is a big one for me, is how do I take care of my people, right? Because if I um, for example, I've got my executive assistant, I've got my studio manager here, we've got an intern, we've got a couple uh other employees, and I'm like, man, if I can just make sure that they're taken care of, they're incentivized to stay on longer, to do good work, to take care of me. And then everyone grows, everything works out. I mean, I've I've found that as long as I'm taking care of my people, my people are taking care of me in a in a manner that facilitates the growth of the business and the organization.

SPEAKER_03 1:07:53

Yeah, 100%. Yeah, I think creating it's it's become so much more, I feel like, fear-based than uh some words slipping my mind. But uh, you know, collaborative is what I'm looking for in the workforce, right? Generally speaking, yeah. It's it's metrics, it's numbers. If you don't meet these, you're done. You get X amount of strikes, whatever. There's no come together. That was the whole reason I got into entrepreneurship. Yeah. You're like, this is crazy. Like, why not let's all come together? I'm sure everyone has great ideas, everyone's been doing their job for years. I'm sure they have a hundred ways they could improve and make this more efficient. Like, let's drop the numbers for a second. Let's see, see and hear someone out. And let's try it. What's the harm in implementing something that makes sense to everyone? Obviously, you can, you know, if it doesn't make any sense, it doesn't make any sense. But you know, what's the harm in giving someone a shot with their idea and if it increases the uh efficacy, you know, and you give everyone a turn at that next thing you know, your business is running way better. Everybody feels heard, they feel wanted, they feel needed. And, you know, if that you can take a bunch of that efficiency that's creating all this extra revenue and you know, give them raise, give them raise salaries, or you know, give bonuses or you know, like uh keeping people incentivized and keeping everyone taken care of is you know, builds uh way, way better teams than than being fear-based, right?

SPEAKER_00 1:09:30

Yeah, absolutely. I mean, I I think about it like this. If I come in, for example, we're doing our our mission ready mastermind next month, July 23rd and 24th. Um, we're bringing in a hundred people into the room, we've got awesome guest speakers, two-day event. The whole point is how do we help people immediately take something that can scale their business? And if I get on stage and I crush it and we make a bunch of money from this event, the first thing I do is I got to write bonuses for my people because they're what makes it possible. And I want them to do it again at a larger scale next time. There's this concept in economics that you get more of what you incentivize. So just incentivize good work, incentivize growth, incentivize putting aside, you know, selfish interests and working together as a team. You do those things and you just you'll you'll keep winning.

SPEAKER_03 1:10:17

Yeah. Yeah. And that's something that I've been looking into a lot more recently, you know? Instead of, you know what what what degrees or whatever anybody has, yeah, you know, I want to know somebody as a person, you know? Absolutely. I'd much rather work with somebody who knows absolutely nothing about stem cells or distributing or anything, who's just eager to have an opportunity to learn something new and they just want to work really hard and get really good at it and you know, learn as well as, you know, make a decent income.

SPEAKER_00 1:10:54

I'm a big believer in uh, like for example, as you build your team, right? I always hire for culture and trust because it I can teach people how to do a job. Yeah, I can coach them on how to get better at their tasks. It's really hard to coach somebody to be trustworthy. It's really hard to coach somebody to have honesty and integrity when they work with you. So just hire for those things. I typically do that on a referral system, right? Like I always get a higher cal quality candidate when I take a referral from somebody who already works for me.

SPEAKER_03 1:11:25

Yeah.

SPEAKER_00 1:11:26

And then you know that that person has skin in the game because they don't want to burn their relationships with their friends or whoever referred them.

SPEAKER_03 1:11:32

Yeah.

SPEAKER_00 1:11:32

So then everyone's just a little they start off on a better foot. Then you just coach and develop them as you go. Yeah, that's my game plan, typically speaking.

SPEAKER_03 1:11:41

Yeah. I yeah, I think that that's that's an awesome model. Once you have a good team doing referral-based stuff makes the most sense because, right, they have multiple reasons to want to stay, you know? Yeah. One, they're tied to somebody that you know works hard and and that is, you know, trustworthy and loyal. Definitely. And so they probably wouldn't be affiliated with them if they weren't. Yeah, they don't want to let their friend down. Pull me down. Then they also, yeah, then they also don't want to let their friend down. And so that that's that's an awesome, awesome way to do that.

SPEAKER_00 1:12:12

So I like uh a minute ago, we were talking about the um escaping the system that views you as the number. Yeah. Right? I I made the comment that that's the whole reason I'm in entrepreneurship now, and I maybe didn't recognize it at the time, but everyone gets their their head around this concept of freedom. I need to do this for freedom, I need more freedom, I need more time, more money, whatever. For me, it was about creating opportunity. That was my freedom. I had joined the army right out of high school, and from 2013 through 2015, I've made this claim a million times, I'm gonna keep making this claim. From 2013 through 2015, I was the best forward observer in the United States Army. And it didn't matter that I was the best at what I did.

SPEAKER_01 1:12:56

I was still just a number. I was still just an employee, I was expendable.

SPEAKER_00 1:13:02

And it was so frustrating, it was a wake-up call for me. In uh 2015, the Army had introduced something called the STEP program, stands for select, train, educate, promote. Those are the uh essentially steps to get promoted. But if you had been previously promoted, for example, I was a sergeant and I hadn't been through the military education, the E, the educate part, the Army comes to me and says, Hey, you need to go to this uh course, and if you don't graduate this course by this date, you get demoted because you haven't been educated. You failed the STEP program. Even though I had already been promoted, I should have been grandfathered in, would be the logical argument. The organization didn't care. You're like, wait, but I'm the best at what I do already. I am the best at what I do. What am I gonna go learn at this course? And it's not just me saying I'm the best, I was regarded as the best. Yeah. I mean, from everyone who knew me. So I'm like, okay, I'm gonna go to this course. The course is a leadership course. Um, but I was frustrated because I was in a position to go to a different school. I was gonna go to air assault, which is like repelling out of helicopters and stuff like that. And I'd been trying to go to that school for five years. So I had to give up that school to go to this other one that the army said I had to go to. So I was already a little bit frustrated by that. Then the army put me in a position where I had to do a lot of uh physical tests, examinations to go to the school in a monsoon. And I got sick as a result, and that turned into pneumonia, and then I'm suffering through this school with pneumonia. I'm hacking up a lung, coughing up phlegm and mucus all the time, like just bad, nasty stuff. But if I go to sick call, which is essentially like go see the doctor, if I go see the doctor, I miss the class, and if you miss one hour of instruction, you get dropped from the class. And if I get dropped from the class, I get demoted.

SPEAKER_01 1:15:07

So then I'm in this situation where it's sacrifice my health to keep my job. So I make it through, you know, the first six days of the course.

SPEAKER_00 1:15:21

Sunday was the only day off. I take my Sunday, I go to the emergency room at the Yang San military base. They got a hospital there. And uh there's a major that's seeing me, checking me out, a physician, and he's like, You need to be admitted to the hospital. You're like, no, sir. I'm like, no, sir. He's like, yeah, no, no, you you you have pneumonia, it's really bad. Like, you need to be treated, you need to be supervised. Um, this progressed way too long. You should have come in here last week. I'm like, well, I'm in this basic leaders course. If I don't graduate from it, I will get demoted. He's like, you're not gonna get demoted, man. He's an Air Force guy, so he probably didn't even know about the STEP program. I'm like, no, sir, I will get demoted. I'm in the army. If I don't make this, the step program, this was the date I had to graduate by. If I don't make it, I will be demoted. So I'm like, please just give me the antibiotics, whatever treatment you're gonna do to me, just give it to me and I will I will do it. But I've got to go back to class tomorrow. And if I don't graduate, I'm gonna get demoted, and that's not acceptable to me. So he uh eventually just agrees, gives me like the Z pack and whatever else, sends me on my way. So then I'm taking the treatment for my the next week of the class, and during this, it's like you have more physical testing. You've got to do land nav on the side of a mountain, so you're like hiking up and down these trails. I'm like, I can't breathe because I got pneumonia. Yeah, you got pneumonia plus your body's trying to heal, so it's eating up all your energy. I finished this and I I graduate in like the top 20% of the class, so it's like the Command's list and stuff like that. And I realized after the fact, I I mean, I thought I was just being tough. I'm doing what I gotta do to graduate. In hindsight, that system was asking me to sacrifice my health for it and did not care about my well-being, and it didn't matter that I was the best at what I did, I was going to be punished if I didn't conform to the system. So, of course, I'm like, I'm just gonna get out. Yeah. That was the absolute like defining moment. I am leaving the active duty army. I am going to go home to Utah. I'm going to start figuring out business. I'll go to UVU. I'm going to learn how to start a business. I'm going to start my business. I'm going to create a new life for myself that affords me some freedom, some opportunity, and allows me to not be a forgotten number in a system.

SPEAKER_03 1:17:54

Yeah. And that's like one of the most empowering things that I think an individual can do. You know, that was, and they're not that it's anything compared to, you know, putting your life on the line for your country. But you know, surgical residencies are notorious for being not super fun and easy. Brutal. Brutal. And they think you know they got shows about it. Yeah, a lot of shows about it. Um, but yeah, you know, you're you're there and you're you're basically just treated like garbage, and you're that stuck there for days.

SPEAKER_00 1:18:30

The lowest to the low, paying your dues.

SPEAKER_03 1:18:32

Yeah, exactly. You you you know, hunt there a hundred plus hours a week, you know, to have sleep on the cot in the break room type thing. Yeah, exactly. There's like a couch and one like on each end, like the ends are worn out from people are like putting their head on it. Yeah, you know, and you know, even then, you how long you get to lay there for. Yeah. Just depends.

SPEAKER_00 1:18:56

Um uh but that was I mean stop and think about that too for a second. You perform worse when you're tired. I mean, this is very scientifically supported at this point. If you're if you don't believe me, if you think you can operate on four hours of sleep consistently, go read the book Why We Sleep, written by Dr. Matthew Walker. If you uh operate consistently on like five hours of sleep, you are always operating at the same level as somebody who's inebriated at the legal you know 0.08 limit, right? Yeah. If you get, you know, seven to eight hours of sleep, you'd be okay. Eight plus, you're gonna be in good shape. But if you're in a situation like that, you're working consistently 100 plus hour weeks, you're always exhausted. Yeah. And if you're exhausted, the quality of care goes down. So this is a flaw in our current system, in my opinion.

SPEAKER_03 1:19:48

It is, and there's there's been studies on it. Yeah. It's upwards of, I mean, don't quote me on this, but I believe it's close to like 90% of errors made by residents are made after working more than eight hours, 16 hours at a time.

SPEAKER_00 1:20:06

Yeah. Well, and I would just imagine, you know, that's probably the case for most surgical errors.

unknown 1:20:13

Yeah.

SPEAKER_00 1:20:13

You're overworked, you're not getting enough sleep. Yeah, I mean, it just makes sense.

SPEAKER_03 1:20:19

Yeah, and then it's not like, and that was what surprised me the most when I got out. I wasn't getting very much extra sleep. Because, you know, where I at the place I was at, they didn't have residents. So you didn't couldn't just put a resident on call and answer the phone every once in a while and yeah, make sure they're doing stuff right, have them do it. Like someone calls you, you gotta go in. And so you're doing the same thing. You're over there at one o'clock in the morning doing surgery, you know. And then there's that's why the the job listings are endless. You know, you probably probably get like 50 a week to to go do this, you know? Um, and it's creating like a a pretty pretty large problem, you know. People are having to wait months to see a vascular surgeon for something that needs to be taken care of within a week, or there's gonna be real long-term issues. Yeah. Um, but to keep it more business focused, I I definitely that's why I would like I said before, I tell everyone like just find what you love to do and think about what how much money do you pay to do it? Or how much money do you pay for whatever it is you like to build? Might as well be you. Yeah, like why not you? Uh I think the risk tolerance is what holds people back. Yeah. You know, because you're your whole life, you're told go to school, get a job, work your job, and enjoy your weekend.

SPEAKER_00 1:21:48

So one of the most common objections I get, because I do I do leadership, team development, and business development coaching, right? One of the most common objections I get when I'm on a sales call with somebody or when they approach me and they they apply for some coaching or consulting, uh, is well, I can't afford to go all in on this because I've got my wife. I've got a family that I gotta provide for, I can't risk, you know, I've got a mortgage. I'm like, well, you don't have to give up your job right now, but at some point you can build this to where it will replace your income, and that's when you make the transition, in my opinion.

SPEAKER_03 1:22:26

Yeah, it's giving it's giving up that that hour of scrolling on your phone every night. It's giving up, you know, just chilling on the weekends. You know, of course, make sure you can spend time with your family and the participate in all of that, but I guarantee there's down hours.

SPEAKER_00 1:22:44

Oh yeah. Oh yeah. There's there's always a little bit of time wasted. This is maybe the superpower of my ADHD, is I time block everything.

SPEAKER_03 1:22:50

Yeah. Yeah. I d I have to do the same thing. I have to window it all, or yeah, all of a sudden I'll have 18 different things going on, and I'm like, all right, what are we doing now?

SPEAKER_00 1:23:01

Yeah, I do the same thing. And I I I I find that it helps me in the sense that I can hyper focus on a task for an hour, maybe two, and then before I lose interest in it or I get distracted, I move on to the next task. So I'm always operating at my mental best on the task before the ADHD really kicks in and I lose focus.

SPEAKER_03 1:23:24

Yeah. And and you know, as long as you uh keep in mind like how important your sleep is. And, you know, if you are, you know, married or have kids or you know, a significant other, you're making time for them, you know, just knowing that it is gonna be uh difficult. Yeah.

SPEAKER_00 1:23:45

Like there's no if, ands, or buts about it. But all the best things come, I mean, like nothing of value is generated without a little bit of difficulty or hardship.

SPEAKER_03 1:23:54

Yeah. Like how how long are you gonna enjoy your first Ferrari if it was just handed to you at 16 versus if you worked, you know, one day I want one, and oh yeah, you could finally, you know, 35, 40 years old, get to go in, buy one. Like you're gonna love that car forever. Oh, yeah. You're gonna remember this is the truth.

SPEAKER_00 1:24:19

I'm I'm living it. So yeah. When I was growing up, you know, we were very poor family. I had a a Porsche poster on my wall in like a 9-11. Um, and one day, like my dad brought home one of his business partners, uh, Porsche's, like, we get to borrow it for the weekend or something while a car was in the shop. And I'm like, oh, this is the coolest thing in the world. So I I chased that my whole life. And I think at like 28 years old, I got my first Porsche. I was, oh yeah, I got my my car, my dream car, and I'm doing that stuff, but I set a goal then. I'm like, okay, I'm gonna grow the business until I can get a Lambo. Like that was the next, it was a goal thing for me.

SPEAKER_03 1:24:59

Yeah.

SPEAKER_00 1:24:59

But then I work my butt off for the next, you know, three, four years, and then it's I can finally get that Lamborghini. I can finally go in and order one and spec it and build it the way I want to build it, and I'm gonna have the coolest thing. Normally, go back to the idea of bootstrap everything, monetize everything. I'm trying to monetize my cars. And I realized with the Lamborghini, it was it was an emotional thing for me because I chased it in my whole life. It was a symbol to me that I had finally accomplished something that I had set out to do for so long. And so now it's like, I don't care that I'm not monetizing that car. That car has value to my journey and my story.

SPEAKER_03 1:25:46

And I bet I bet you I bet you remember every moment from specing it out to the delivery to getting to drive it for the first time. And they're just certain moments, I feel like it made it such an event. Yeah, there's just certain moments in your life. You look back and you're like, you know, before you go to bed and you're like, man, I'm can't believe I did that.

SPEAKER_00 1:26:10

So even before we had this, you know, video production studio and the podcast studio, uh, Bart out there, my studio manager, he was doing video content for me. So the I I took him in to Salt Lake City, Lamborghini when I was building the car. So he came in, he like films some of this process, and he films me, you know, taking delivery of it, and then he films me on the ride home. And it was just so cool, man, to have that like that milestone in my life. And like now it's I don't want to say memorialized, but it's like uh we have we have the video, it's a vlog, it's up on YouTube. Like I occasionally will go back and watch that when I feel like I'm hitting a roadblock or that there's a struggle. I'm like, well, I have goals and pushing through helps me get to those goals, and it's just like a mental reminder for me.

SPEAKER_03 1:27:06

Yeah, yeah. Mine was uh I always wanted a Maserati. I don't even know why that was the car, but the Grand Tourist Man. Low rumble. And I loved the the the the trident, it's so cool. And ever since I was uh that that was that was me. Um uh and that was that was that was the first of the first car that I ever really like. I spent I got it when I was I think twenty. And you know, it wasn't necessarily through uh like this hard work channel, it was more chasing the dream. It was just chasing the dream, but you know, a lot of luck was involved. And I could tell it wasn't as as special as if I I would have like now, you know, the goals I have now, you know, I'm really looking forward to the days that I'm gonna be able to. For me, it just you know showed up and I was like, I'm gonna go get one. Went and got it. And I remember calling my mom like a month later, and I was like, the only difference now is I'm just crying in a Maserati instead of an old Ford Focus. Yeah. And it's true, it was a good realization moment for me though, too. I was like, as cool as this was, it just wasn't, you know, my time yet for that. So luckily, you know, there's some serious depreciation on those, even just taking them off a lot, but got rid of it. You know, I was like, I feel like I really haven't earned this yet at this point, you know, put it put it put it towards my education and things like that, you know.

SPEAKER_00 1:28:42

That's really interesting because that's something that I don't think a lot of people would do. Like there's a a big maturity aspect there. It shows that you're focused on the growth and your progression.

SPEAKER_03 1:28:52

Yeah, yeah. And and you know, it's like you're driving around, people ask you what you do when because back in the day, you know, this was before Daniel Mack or any of those guys popularize that. Yeah, well, and and before Maserati was bought by Chrysler, and now there's like a million of them in the US. There wasn't a ton around. Like they only sold them at the Ferrari dealership, you know. Um, and so I'd people ask me, What are you doing? I'm like, Oh, I'm a college student. Like, oh, so it's your dad's. No, it's mine, but trying to explain the story.

SPEAKER_00 1:29:25

And I get the daddy ones all the time, too.

SPEAKER_03 1:29:27

Yeah.

unknown 1:29:28

Yeah.

SPEAKER_00 1:29:28

Well, what's your dad do? Yeah, I'm like, I I'm like, my I never I don't get money from my dad. I'm like, I I I give them money. Yeah. Yeah. Yeah. Actually, that was something really rewarding for me. Um, a couple years ago, my uh dad had an F-150 and it like threw a rod.

SPEAKER_01 1:29:50

Um, so totaled.

SPEAKER_00 1:29:53

Uh and they weren't in a financial position. I think my dad had just lost his job. So like couldn't he can't go out and buy a car, so it was a really cool thing. He had had a dream of having a Jeep because his dad had had a Jeep when he was a kid. And so I went out and I just bought my dad a Jeep. And uh I think I gave it to him on Thanksgiving. Like it came over to my house, and he's like, he's like, Yo, you bought another car, you got a Jeep in your driveway now, and I was like, Oh, that's yours. It's your Jeep. That's so cool. And he's like choking back the tears and stuff, and it's really rare. I mean, you don't see I'd never seen my father cry really. Um but then my mom starts sobbing and all that stuff, and I was like, this is perhaps one of the most valuable moments for me in the entrepreneur's journey because it was symbolic to some degree of it's not just me and my immediate family benefiting anymore. I can now do things for my parents, I can do things for my community. And I mean, I was already already involved in in my community and like coaching high school football and volunteering with youth sports and donating to those kind of causes, but it was like this bigger recognition to me at what was possible and the lives I could change.

SPEAKER_03 1:31:10

Yeah.

SPEAKER_00 1:31:11

That was really motivating for me, actually.

SPEAKER_03 1:31:13

And that it's it's it's interesting you bring that up because you know, that's one of my biggest current goals is uh that right there, actually, is you know, I want to be able to, you know, take care of my family, you know, you know, give get my dad the the new car that he wanted, and you know, be able to do those kinds of things. Um and so, and you're also on top of everything you mentioned, you're also creating opportunity for people to provide for their families. And oh yeah, yeah. And that's the best part about entrepreneurship. And I've got a feeling you probably have a pretty similar mindset that I do with a lot of people I've worked with. Uh just over like if you have a better opportunity, take it. Take it. Oh, yeah. There is no, I'm not gonna hold you to anything.

SPEAKER_00 1:32:08

I talk about this a lot, actually. It was I started uh my first business was e-commerce, right?

SPEAKER_04 1:32:13

Mm-hmm.

SPEAKER_00 1:32:14

And, you know, as that company grew, we hired a lot of employees. I've got like a customer service team, I've got a warehouse team in there. Nobody's dream job is answering phones for customers that want to know where their you know product is. Or nobody's dream job is slapping shipping labels and putting a package in a FedEx truck. Yeah. I get that. I totally get that. But people come in and they work for me, and I will pour into them. I will coach them, I will teach them what I can teach them. I'll even look for opportunities to put them in positions that help them learn what they want to learn and develop what they want to develop. For example, we have a dude come in and do customer service for us. He wants to be a videographer. He's going to school for like video making and I don't know, all those fancy terms, but like that's his dream job. So we let him shoot our ads. We let him go in and record our products and make our content and stuff. Like, but that helps him get experience in what he's doing. He gets to build his portfolio. Like, why wouldn't I? He gets to do something he loves. I get to get, you know, a benefit from it, and we just help each other in that way. Yeah. And that that that's that's a great team. And at some point I know he's gonna leave. And that's gonna be okay. It's gonna be okay. I'll hire another uh customer service person at that point, and he'll probably give me a good referral. Yeah. Like it's a it's a cycle, but I want to help these people because then they want to work for me. They want to refer their friends and family to me. They get better, the company gets better, everyone has a good relationship, we all grow.

SPEAKER_03 1:33:48

Yeah, that's just the way I kind of look at it is I mean, you came a lot of people come for a reason, right? Yeah, you know, they're tied to the industry one way or another. You know, probably they want to learn more about business and marketing and all of that stuff, or you know, they they're scientists in my case, or you know, maybe nurses or physicians, or someone who's just eager to learn about uh, you know, the future of medicine. Yeah. Or I don't know, I you know, I even get people who come in who have no interest at all at first, but like they're like, this just seems really cool. Yeah, you know. And so that yeah, that I kind of see it as like a like a stepping stone of like, well, what what what can that's one of the questions I like to ask is, you know, like overall, what are your what are your goals? Yeah, what do you what do you like to do?

SPEAKER_00 1:34:40

Yeah, where do you want to be in five years?

SPEAKER_03 1:34:42

Yeah, what do you and what do you like to do? Like uh like tell me uh in you know few sentences, favorite things to do, dream job, you know. Yeah. And is is there anything we can do to help benefit you and get you along this track? Um, because I that's how I see it is it's an avenue to help people grow and learn and provide a living along the way. Absolutely. Because I don't think everybody's meant to just stay in put, you know, unless you really love putting boxes in the truck, if that's jammed, then do it. But I like to create systems kind of like that where it's like if this isn't your dream, hopefully we can provide value that leads you to your dream and also give you good enough compensation and whatnot that you like being here and you like working here and enjoy your process.

SPEAKER_00 1:35:34

For sure. You talked about growth and learning there. I think that's kind of a good natural transition into the strategy segment of the show. So, how is Dr. Cade's concierge medicine growing and learning how to keep doing it better?

SPEAKER_03 1:35:51

Oh man, it's really it's almost all been referral-based.

SPEAKER_00 1:35:59

Well, that's it. It means you provide a great experience. Yeah. That's good good uh proof of concept.

SPEAKER_03 1:36:03

And like I said, I do I do try not to take too many clients um because of the distribution company that ends up taking a lot more of my time uh sure than I'd like it to right now. Eventually I'd like to offload and then you know add more patience to this concierge style. Sure. But for now, you know, I've kind of had to keep it pr pretty pretty limited and will still keep it as limited as I need to be. But I mean, you know, as long as I am enjoying that the most, that's what I want to put my time into, regardless of the return. I can always find side avenues to generate more revenue if I need to. But I just remember having like a distinct moment um moving back across the country for the second time in one year. Yeah. Uh I just remember sitting in my car and my son was asleep and my dog was asleep in there. And I was like, you know what? I am not ever gonna do anything that I don't enjoy for work ever again. Amen. Love that. Like, I'm not gonna do it. I would rather, you know, sleep in a tent and figure it out than go be miserable again.

SPEAKER_00 1:37:16

I had a conversation with my wife just like last week. I'm like, we we've we're building a uh essentially the coach and consulting site a lot more. I would rather be broke figuring that out and enjoy talking to people and working with people and helping others than to just give it up.

SPEAKER_03 1:37:35

Yeah. I I I was saying this the other day, actually, to I'm not married, so I was just I my my mom's my best friend. Uh I was talking to my mom about it. I was like, I can't go back. There's no way, you know. Like, no matter what happens, I'm gonna figure this out because I can't. Once you experience the uh, you know, it's freedom, but it's not not the kind of freedom that you know most people think they're looking for. Yeah. You know, a lot of people are looking for freedom as in time to go do whatever you want. Um, you know, like, oh, I want to just be able to go sit on the beach every day if I want to, or do that. Really, what you'll find is, you know, where you find real enjoyment is in growing and learning and fulfilling and ex and and and accomplishing your goals. The only the difference is it is freedom because you get to pick what you're what you're learning and what you're doing. And you're gonna find that you are staying up till one, you know, two o'clock in the morning, trying to finish this last little bit of a project. Yeah. And, you know, it's been 12 hours you've been working on this all day long, you know, and enjoyed every minute of it and learned so much.

SPEAKER_00 1:38:50

So I love that you're saying this because it's just like what I I was saying a minute ago. I had the freedom to choose am I gonna work on this, you know, AI and marketing and ads until 11 30 p.m. or am I gonna go play video games? I get to make that choice. Yeah. And I get to love the outcome and the process.

unknown 1:39:11

Yeah.

SPEAKER_00 1:39:12

This is really good.

SPEAKER_03 1:39:13

Yeah, yeah, I 100% agree. And you know, and you know, and and the goal, you know, I I feel like especially now that you know the the economy is it's been tough for a while, you know. I I often uh end up trying to ask myself a lot, like with you know, the average wage in America, like how are people affording to live?

SPEAKER_00 1:39:39

Oh yeah. Like like especially I mean, think about in Utah as an example. Yeah, average how our average individual income in Utah is like $45,000. Average household income is $72,000.

SPEAKER_03 1:39:52

Which is crazy. I I live in, you know, like a three-bedroom, like fence is touching the neighbor's fence with like a teeny teeny yard, like basically a townhome, but not and it's like three thousand dollars a month. And I was and that was like the cheapest thing you could find that could have a room for my son, me, and an office.

SPEAKER_04 1:40:20

Yeah.

SPEAKER_03 1:40:20

Right? And I mean, obviously it's dropped a lot since then uh over the last year. Uh, but still even with those figures, like that that's the majority of the money that comes in through the whole month. You know? And I yeah, just and um you start adding up like what all these things cost, and you know, you end up feeling really blessed for the the decisions that you made and the a lot of the hardships because I don't know anybody who you know I know Joe Rogan says it all the time, but you know, I've never met anybody who did anything super awesome that didn't go through some really hard stuff. Oh yeah, oh yeah, 100%. And so, you know, and then that's and I feel like that's also another thing that you know is a pretty common misconception about people end up end up making a decent amount of money, is it's not like it's being hoarded, you know. A lot of it is, you know, like almost everyone I meet, you know, including yourself, give away a substantial amount of money. Well, it can't be hoarded.

SPEAKER_00 1:41:31

Um I think back to this episode of DuckTales from when I was a a kid. Uh and Scrooge McDuck is teaching Huey, Dewey, and Louie how the economy works.

unknown 1:41:42

Yeah.

SPEAKER_00 1:41:43

And he talks about, you know, money has to circulate, has to flow. It's the lifeblood of the world. But if you grab onto it and you hold it really tight and you don't let it go and you choke it, yeah, it can't do anything. It dies. You have to be willing to spend money, to give money, to invest, to donate, like otherwise things fall apart.

SPEAKER_03 1:42:06

Yeah. Yeah, yeah, it has to be, it has to be able to, right. Because if someone's holding it all and if nothing's circulating, well, how'd you get it all? People use their money to buy your stuff if they don't have any money and you have all the money, no one can buy your stuff anymore. Exactly.

SPEAKER_00 1:42:23

It has to circulate or it dies. Yeah. Just like the body. Yeah. It's a it's a really interesting uh concept. I um I think most people, like you mentioned, you've highlighted something that is really important, is you're living in abundance and not a scarcity mindset.

SPEAKER_01 1:42:43

I recognize that I might spend a lot of money on something, and that money to some people might be gone.

SPEAKER_00 1:42:53

But I operate in this mindset where if I'm spending money on something, I'm spending money on something because it's gonna bring money back. It's not actually lost. Yeah. There's a concept that I learned um, you know, six years ago now from uh Pejman Ghadimi. Uh I create millionaires on Instagram. He teaches the exotic car hacks course and the watch trading academy. But it's this concept of wealth transfer. In short, like for example, I'm wearing an AP. Flex up. That's the nice my my AP volcano, I got it because it's orange, it matches my hurricane. So it goes with a car, right? But some people look at that and they're like, okay, Parker, you spent 20 grand on a watch. That 20 grand is gone. That 20 grand's not gone. Yeah. That 20 grand is on my wrist. Now, the beauty of it is if I want to get money out of it, I sell the watch and I get my money back. But the watch also appreciates in value. Yes. Based on the scarcity and the demand for the piece. Yes. Additionally, the brand value can increase, the components can increase, right? If you have a watch that's made of gold, for example, as the price of gold goes up, the price of the watch goes up. So you have all of these factors that allow money to increase in value, as well as the money's not lost, it's being stored in the item. So then when I sell the item, I get the money back out, I can reinvest it into something else. So wealthy people actually they go through this process with everything their cars, their homes. They just use the physical tangible things as a savings account.

SPEAKER_03 1:44:38

Yeah. Because it's it's, you know, and especially nowadays, it is not easy to get money out of a bank.

SPEAKER_04 1:44:47

Oh, yeah.

SPEAKER_03 1:44:48

Which is initially why I saw so much value in cryptocurrency.

SPEAKER_04 1:44:51

Mm-hmm.

SPEAKER_03 1:44:51

Uh, which I do I do a lot of as well. Just, you know, it's almost at this point more of a safe haven than any national currency is.

SPEAKER_04 1:45:01

Yeah.

SPEAKER_03 1:45:02

To be honest.

SPEAKER_04 1:45:02

Oh, yeah.

SPEAKER_00 1:45:03

I'm big in Bitcoin, I'm big in Ethereum, I'm in uh I I'm in all the bigger players, you know, Solana and all that.

SPEAKER_03 1:45:09

Uh I'm definitely more of like a Bitcoin maximalist. I just mostly hold it all in in Bitcoin. Um, you know, the I I like to think of it as digital gold. Yeah. Oh yeah. It was it's it was the first. Bravo Kiyosaki teaches the same thing. Bitcoin is digital gold. Yeah, yeah. Um and you know, it'll it'll always have value because of what it was and what it stood for and what it's the impact it's gonna have in the financial future. You know, the the system has to change change at some point. And it might not even look very much different, but the technology behind it is going to change. Absolutely. Right? So if you're holding, you know, $200,000 in a car and someone can just buy that from you, you can have $200,000 in the same day. But go try and walk into the bank and be like, I need $200,000. And like, well, you needed a call three weeks ago. Yeah. Well, we have to get the money in. Yeah, yeah, we can give you $15,000, you know? Yeah. Uh and yeah, and plus you get to enjoy these things that are making you money. I also I love watches too. Watches are awesome. Um just certain, you know, uh hobbies, and I feel like you kind of get drawn to hobbies slowly that uh also make you money. Yes, because because the cars make me money now, the watches make me money now.

SPEAKER_00 1:46:46

Yeah, podcasting makes me money now. Yeah, bootstrap everything, monetize everything.

SPEAKER_03 1:46:51

Yeah, exactly. My son got into Pokemon cards, so I was he's gonna make money. Well, that's why I was like, I'll get into Pokemon cards. Went to a gas station, opened this pack, and I pulled this card that's worth like four grand.

SPEAKER_00 1:47:03

Mega Charizard holographic.

SPEAKER_03 1:47:06

Yeah, it was. It was like one of the most recent ones of those. And I was like, what in the world? And then I started doing the math on like, because it's one of those weird hobbies where it's kind of expensive to buy the cards.

SPEAKER_00 1:47:19

Yeah, but when you hit one, when you get one that's worth four grand, yeah, how many more cards does that buy? What's the chances of it buying those cards and you hitting another big card? And then all of a sudden you realize you have a machine that just creates money.

SPEAKER_03 1:47:33

Yeah, exactly. And you know, and certain things just appreciate over time, right? Yeah. You don't know if the anything with collectible value. The newer ones are, you know, they end up being worth a lot. And then you run the risk, they drop off. Maybe they keep going up. Yeah. But, you know, you take that, you sell it, you reinvest it in one of the 1995 cards that's you're never gonna do anything but go up.

SPEAKER_00 1:47:57

Oh, yeah. So I actually I dug out my son's really into Pokemon right now. I dug out my cards from 1999, 2000, 2001 time frame. Oh man. There were a bunch in there that I none of them are rated, right? So I'd have to send them in, get them graded, um, all that stuff. Uh, but there were a bunch in there that have a face value for several hundred dollars to a few thousand dollars. Like I've got a chancy card that was worth like thirty, five hundred bucks. Ungraded. No, no, no. It needs to get graded to be worth the value. So I'm like, okay, I need to send the card in. Yeah. Because like they've been in protected sleeves in my bind. You know, everyone used to have the three-ring binder with the so I'm like, I've got thousands of dollars of Pokemon cards from when I was a kid.

SPEAKER_03 1:48:45

Yeah. My biggest mistake was I got in I uh got into Yu-Gi-Oh! for a little while. So I traded all my Pokemon cards for Yu-Gi-Oh cards. I bet there's still some Yu-Gi-Oh cards worth some money, though. Yeah, yeah. I there was, but like they're like $300.

SPEAKER_00 1:49:03

So what's the what's the roadmap for Dr. Cade's concierge medicine? How do you grow the business to do, you know, millions of dollars a year, provide the dream life for you and your son? What's that look like?

SPEAKER_03 1:49:16

Really, um the concierge medicine portion is a passion for me. Okay. I don't really see it scaling. The distribution then is the moneymaker. So distribution is yes, is the moneymaker temporarily. Um, and then on the back end, I have other projects I'm working on. Uh, I can't say too much about a lot. But it is along the line of innovation with stem cell products that say your everyday person can buy it at uh a Sephora or a Target or maybe a higher end like compound pharmacy can make this. for you like making it available as if you got a stem cell treatment but for a fraction of the cost at scale. Oh yeah. So that is my end goal and kind of where I see the you know scale to millions of dollars worth of you know something that's sustainable. Right on is is in these products. And I've luckily I've uh met some great people to do this with. They're the only people I haven't worked with in the the different companies I've been trying to start and move uh this last year. Um and you know they've been great they've had some great connections working with Purdue Labs on a lot of this stuff making sure it gets all done right. We have you know multiple biochemists and stuff that are taking care of like everything on the back end and patented devices.

SPEAKER_00 1:50:55

I'm getting excited all the stuff you're saying right now.

SPEAKER_03 1:50:57

Yeah after the after the uh after the podcast I'll have to show you uh some of some of the stuff but uh yeah I'm getting excited uh I'm like man the innovation oh I've lost my yes because that's what I found I enjoyed the most is taking the technology kind of seeing you know where are the limits and where does it go from there. But for where we're at right now we're still working on you know the very basics of let's get it this all legalized let's start treating people awesome so to the next step is uh in in my mind is is the products and getting this out to people so that people can have the option to have much better you know care on their own. For sure. It's uh focusing more on the preventative side by utilizing this amazing nat like all natural technology if you will you know that we already have very cool man Dr. Cade you've provided a ton of value to me to the viewers is there anything I could do for you and your audience um you know uh continue to be a good friend you've been really great uh to get to know and it's been awesome uh uh also uh just sell you nova if you guys know anybody who's looking for stem cells you know we uh we go out of our way to bring costs as low as we possibly can for other physicians I was gonna ask then so we talked about uh the concierge medicine a lot give me the 30 second elevator pitch on cellulova who can buy from you guys do you need to be a licensed physician to buy the stem cells what does that look like yeah so uh you need to be a just have an NPI number basically uh so if you don't know what that is it's probably not something you can buy. Yeah um but you know you can say you go to an aesthetician who doesn't offer this treatment you could say would you be interested in doing stem cell or exosome treatments for hair regrowth or oh I've seen that getting more popular.

SPEAKER_00 1:53:11

Yes somebody sent me a link it was like hey you need to do this I'm like I'm I'm at peace with my baldness at this point.

SPEAKER_03 1:53:16

Yeah we we do a lot of and and we also do a lot of like we take care of people who do that as well you know um uh we always have an like if you get an aesthetic clinic and bring them in and they start using our product you know if you're a rep you make we do 30% commissions oh that's awesome on and it's residual so anything they order for life 30% just very cool or if you just happen to walk in and say have you ever thought about stem cells and they end up buying some uh if you get in contact with us we can look everything up uh we give you five hundred dollars very cool dr cade where can uh viewers find you if they want to follow you they want to reach out they're looking for some concierge medicine andor they have an NPI number and they want to buy stem cells yeah uh so cellunova.bio is the website and uh life of dr cage is my Instagram right on man thanks so much for coming on the show okay stand up shake your hand yes 100% my man thank you